Online MBA in Marketing

September 21, 2021

reviewed by ACO Rankings Team
Online MBA in Marketing

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Earn An Online MBA in Marketing

Although the MBA in general is one of the most popular postgraduate degrees available because graduates can apply it toward multiple fields, an MBA in marketing may be even more valuable. According to PayScale, employees with an MBA in marketing see a 108 percent increase between their starting and mid-career salaries. And online programs have made the degree more accessible than ever. Read on to learn about the different types of programs and benefits of an online MBA in marketing.

Milestone Map: The Marketer’s Path

Not all MBA students come from the same background or go on to achieve the same career goals after graduating. Here’s just one example of how an MBA can act as a cornerstone accomplishment in a marketing professional’s life.

High School

Scores highly in statistics, runs school’s spirit store

Bachelor’s Degree

Majors in marketing, minors in a foreign language

First Job

Gets feet wet as an advertising sales agent

MBA

Completes online MBA in marketing

Promotion

New credentials lead to marketing manager role at Internet retailer

Keynote Speaker

Gives inspiring brand strategy speech at major conference

What It’s Like to Earn a Marketing MBA Online

There are many benefits to online education, the most obvious being convenience and flexibility. For many MBA students, the flexibility online MBA programs allow is simply desirable, but for mid-career professionals who cannot take time off work to further their educations, it may be essential. Online MBA programs are also great for people who are not in the business sector but want to switch careers without first leaving their current position. In that sense, getting an MBA online is cost effective because students not only cut down on transportation costs, but can also continue working while studying.

While students may have to log into their classes at specific times for live discussions, many other formats used in online MBA programs allow students to log in whenever it is convenient for them. Along with live discussions, simulations and projects, online courses often utilize asynchronous forums, where students can discuss the course and complete assignments. Recorded lectures are another common format used in online education.

One benefit of business school is the numerous networking opportunities, so prospective online students might be skeptical about their ability to connect with new and interesting people. Luckily, business schools with online MBA programs tend to understand their students’ needs for networking opportunities and have devised ways to connect peers. For instance, some universities have residency requirements that bring students together in person for events before or during their MBA studies. Such events may involve an introduction to the online MBA curriculum, intensive for-credit courses or team projects with classmates. Other programs spend time fostering strong social media communities and student organizations. Further, live video discussions, team projects and simulations in the curriculum allow students to connect with peers and educators in a manner similar to a traditional classroom experience.

How Much Does a Marketing MBA Cost?

Type of MBANumber of MBA StudentsAverage MBA CostMBA Cost vs Total Average
Marketing12$42,333.33+$8,636.54
Fully on-campus2$56,500.00+$22,803.21
Fully online3$23,333.33-$10,363.46
Hybrid6$41,666.67+$7,969.88
Online with a few on-campus visits required1$75,000.00+$41,303.21

*Average cost of an MBA used from survey: $33,696.79

Online MBA Program Tracks

Prospective marketing students may choose to get their MBAs at various points in their lives and careers, so it’s no surprise that online business schools offer different types of MBA programs to fit the needs of their students. By picking programs that align with their level of work experience and availability, students set themselves up to complete their program while balancing work and personal commitments. There are three common online program options: executive, full-time, and part-time.

Executive (1 - 2 years) Often, it’s not possible for people to give up two years of earnings to go back to school. However, the MBA in marketing credential can benefit upper-management professionals looking for a promotion by helping them branch out to a new career area and further improve their leadership skills. Prospective students caught in between the need for job security and the desire to advance in their company are perfect candidates for executive online MBAs in marketing because executive MBAs are flexible by design and are often sponsored (at least partially) by companies. Earning one online adds another level of convenience. If frequent travel is part of a prospective marketing student’s life, an on-campus MBA program probably won’t work. Online study circumvents this problem by allowing students to log into classes when and wherever works best for them.
Full time (1 - 2 years) A full-time MBA may be ideal for students who have just finished their undergraduate degrees or for professionals who are looking to make a career change and don’t mind taking time off work to go to school. Typically, full-time students can get an MBA in marketing in two years. During that time, there may be a few months — often between the first and second year of study — when students can get marketing internships. The opportunity to intern at a marketing company may appeal to those who aren’t already in the field.
Part Time (2-5 years) Getting an online MBA in marketing through a part-time program is best for students with relevant work experience who want to stay at their company but seek a higher-paying position. Although part-time students generally do not do a marketing internship, they instead get to practice their new skills in their current position. Thus, a part-time online program offers significant flexibility. However, it’s important that part-time marketing students be self-disciplined and have strong time management skills.

Typical MBA Marketing Courses

Not all curricula are the same, but certain courses and skills are commonly found in quality online marketing MBA programs:

Marketing Management

Many programs begin by giving students a general overview of business practices in marketing. Marketing management courses, which include lessons on pricing, promotion and distribution, often serve as the foundation for learning how to operate market-driven organizations.

Marketing Research

Marketing research courses are designed to help students understand consumer behavior and use that information to make decisions. Students may learn how to effectively utilize focus groups, samples and questionnaires. They should also gain skills in analyzing research results and secondary source data.

Consumer Behavior

These classes can be highly theoretical studies of sociological, environmental and psychological influences on consumer decisions and may explore the practical implications of consumer behavior as it relates to marketing.

Digital Marketing and Advertising

Digital marketing courses allow students to learn about and implement marketing strategies related to social networks, mobile apps, email and other digital platforms. These courses can be hands-on, and students should be prepared to make profiles on various social media sites in order to complete projects.

Advertising and Promotion

Advertising and promotion courses give students the skills needed to formulate promotional advertising and sales strategies. Such skills include setting objectives, creating budgets, finding target audiences and selecting the right media for projects. Topics such as ad effectiveness, scheduling, creative strategy development and communication theory may be covered.

Tips for Selecting a Marketing MBA College

Choosing the right business school isn’t always easy. To narrow down their options, students should think about what qualities are most important to them in an online marketing MBA program. Here are some things to consider when comparing online business schools:

Why Accreditation Matters for Marketing MBAs

When sorting through business schools with online marketing MBA programs, students should determine whether schools are accredited and, if so, by which bodies. Accreditation is an optional, ongoing process that schools or programs undergo to both prove they are quality educational institutions and remain eligible for federal financial aid. Unaccredited institutions often make employers nervous, so they may be less likely to hire students who graduate from programs lacking accreditation.

Online marketing MBA programs are often accredited by the same organizations as other MBA concentrations within a business school. Visit our primary MBA page for a deeper look at online MBA accreditation.

How to Plan for an Online MBA in Marketing

Keeping track of the tasks they need to complete before their MBA program start date can help students prepare themselves for their online MBA in marketing. Prospective students can make a schedule of important dates to make sure they fulfill the program’s requirements and don’t miss key deadlines. Below is an example schedule for a prospective marketing student.

Time Before Program Start Date
Step 1 Earn bachelor’s degree2 years, 3 months
Step 2 Gain entry-level work experience in marketing-related field2 years
Step 3 Take GMAT13 months
Step 4 Submit applications11 months for first round of admissions 8 months for second round of admissions
Step 5 Complete FAFSA® and apply for loans and scholarships9 months

Prospective students can give themselves a leg up by preparing for their MBA education as early as high school. They should continue preparing by taking certain classes and developing skills throughout their undergraduate education and career.

Career Possibilities with an Online MBA in Marketing

Most marketing jobs only require a bachelor’s degree, but applicants with higher credentials are more likely to get hired for managerial positions. The following are a few higher-level marketing positions that students can vie for upon completing their online MBA in marketing.

Marketing Manager

Marketing managers are usually in charge of finding marketing opportunities and organizing campaigns for those opportunities. Marketing managers need strong organizational skills to oversee whole projects and effectively enlist employees to brainstorm ideas.

Advertising Manager

Advertising managers are similar to marketing managers in that they devise and oversee projects, but these managers focus specifically on the advertising aspect of a marketing campaign. They monitor projects and analyze their results, tracking trends to help the company maximize profits.

Sales Manager

Sales managers set their sights on the internal functions of a company’s sales team, setting targets and making sure staff hit them. They also are charged with finding new clients and keeping them, thus broadening demand for the company’s products.

Market Research Analyst

Market research analysts go through reams of data to figure out what products the market wants, which consumers would buy them, and how much they would pay. Market research analysts must be able to go through information and accurately assess it to increase company profits.

Public Relations Manager

Public relations managers can be found in numerous industries, where they are in charge of creating and maintaining a positive image of a company. They execute campaigns to make the public aware of their company, and they work to ensure that public opinion is favorable.

CareerNational Job Growth(2014-2024)National Median Annual Salary(May 2014)
Marketing Manager9%$127,130
Advertising Manager5%$96,720
Sales Manager5%$110,660
Market Research Analyst19%$68,700
Public Relations Manager7%$101,510

Sources: Bureau of Labor Statistics.

Professional Credentials for MBA Marketers

Marketing careers generally don’t require certification, but certain types of careers can still benefit from the extra distinction certification provides.

Marketing Research Analysis

Public Relations Management

Related Online Graduate Programs

If an MBA in marketing sounds interesting, prospective students should consider some related MBA programs.

Entrepreneurship MBA

Students who are more interested in marketing their own product or service than somebody else’s should look into MBA entrepreneurship programs.

Finance MBA

Students in finance MBA programs can enter a range of careers helping people and companies manage their money, make investment decisions and discover new markets.

MBA in International Business

Students looking to go abroad and learn about global markets and business relations should consider an MBA in international business.

Online MBA in Marketing Programs 2021

University of Illinois at Urbana-Champaign View School Profile Champaign, IL $15829

U of I offers an online MBA in marketing. As of August 2021, this degree costs $22,500, and the program provides an overview of business topics. Learners study marketing and accounting from a digital and global perspective. Students also complete leadership and management courses. Graduates leave the program knowing how to oversee departments or entire organizations.

A 2019 U of I survey found that 53% of students had received a promotion or new job offer during their time in the MBA program. Additionally, graduates saw their pay increase an average of 20% during their studies. The program also receives close to 100% satisfaction ratings from all students.

U of I is accredited by the Higher Learning Commission.

University of North Carolina at Chapel Hill View School Profile Chapel Hill, NC $11649

Carolina offers an online MBA in marketing with four annual start dates. Enrollees gain a global perspective of the business world. The curriculum emphasizes science, technology, engineering, and mathematics (STEM) topics. Learners discover how to lead STEM businesses, balance budgets, and oversee marketing plans.

Degree-seekers can choose from one of five concentrations, including marketing. Other options include entrepreneurship and strategy and consulting. According to UNC, MBA students average a 24% increase in salary by graduation. They also receive a 39% average salary increase after one year in the program.

UNC is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

University of Maryland-College Park View School Profile College Park, MD $16790

UMD's Robert H. Smith School of Business offers a fully online MBA that helps learners hone their communication and analytical skills. The program is accredited by the Association to Advance Collegiate Schools of Business.

Students can customize their degree by choosing one of five specializations, including marketing. A general track provides a broad overview on all five specializations. Learners who pursue the marketing specialization study topics such as data-driven marketing and permission marketing. Enrollees develop marketing skills they can apply in many settings.

UMD is accredited by the Middle States Commission on Higher Education.

The University of Texas Rio Grande Valley View School Profile Edinburg, TX $4319

Brownsville-based UTRGV offers an accelerated online MBA in marketing. Full-time learners can complete this 36-credit program in 12 months. The curriculum covers project management and leadership methods. Learners study economics and advanced corporate finance from a managerial perspective. Each course lasts seven weeks.

Enrollees explore how to create successful marketing plans and conduct business research. Students can select nine electives that fit their career goals. Graduates leave the program prepared to lead marketing teams and entire organizations.

UTRGV is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

University of Nebraska-Lincoln View School Profile Lincoln, NE $17315

Students can complete Nebraska's MBA program entirely online or follow a hybrid format with some on-campus classes. Enrollees can choose from various specializations, including marketing. The marketing track teaches learners how to motivate people to buy a product or service through strategic planning.

Learners who want to work in marketing for global companies may benefit from the international business concentration. Nebraska also offers specializations in supply chain management, finance, and business analytics.

Nebraska evaluates applicants on their work experience, personal statement essay, and grades. Prospective students need at least a 3.0 GPA. Applicants pay a $50 application fee and submit their resume.

Nebraska is accredited by the Higher Learning Commission.

Florida Atlantic University View School Profile Boca Raton, FL $9486

FAU's online MBA follows a flexible format. Students can complete the degree entirely online in 16-23 months. Enrollees hone their co-working skills through team-based cohort exercises. The core curriculum explores the inner workings of large and small businesses.

Students can customize their degree with one of 10 concentrations. Like most MBA programs, FAU's program allows students to select a marketing concentration. FAU also offers uncommon options, such as sports management and health administration. Applicants need a bachelor's degree in any area and a 3.0 GPA or higher. They also need four years of professional work experience.

FAU is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

University of Massachusetts-Amherst View School Profile Amherst, MA $21740

UMass Amherst's Isenberg School of Management offers an online MBA. Students can complete the program entirely online or attend some courses on campus. The marketing concentration teaches learners strategies for selling products and services. Students learn how to use analytics to make marketing decisions.

Enrollees can customize their degree by selecting three MBA-related electives. One option covers negotiation theory and practice. UMass Amherst also offers three finance courses that focus on topics like cash management and investments. Core business courses cover topics such as business law and human resources management.

UMass Amherst is accredited by the New England Commission of Higher Education.

University of North Carolina at Greensboro View School Profile Greensboro, NC $10396

UNCG offers a 45-credit online MBA that runs asynchronously. With no set class times, learners can watch recorded lectures and complete coursework at their convenience. Enrollees can complete the program in 18 months.

Students learn how to make business decisions based on quantitative data. The core curriculum requires a marketing management course. Students can take more marketing courses through their electives. Enrollees explore how to write a strategic marketing plan and conduct basic market research.

UNCG is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Colorado State University-Fort Collins View School Profile Fort Collins, CO $17914

Fort Collins-based CSU offers an online MBA with a marketing data analytics specialization. Full-time enrollees can complete this 42-credit program in 21 months. Part-time learners can take up to five years. The program is accredited by the Association to Advance Collegiate Schools of Business.

Learners study analytic concepts to make marketing decisions. They also explore how to write strategic plans and analyze market research. The core curriculum covers managerial accounting and leadership ethics. CSU offers a 10% discount to students who work for certain corporate partners.

CSU is accredited by the Higher Learning Commission.

Johns Hopkins University View School Profile Baltimore, MD Unconfirmed

Baltimore, Maryland-based Johns Hopkins offers an online MBA. Learners gain foundational knowledge in several business areas. Enrollees study management and economics. One course focuses on financial reporting and accounting from a managerial perspective.

Degree-seekers can select 34 elective credits to form a specialization. The digital marketing specialization explores consumer behavior and social media analytics. Courses also cover integrated digital marketing principles and strategic market intelligence. Learners can complete the degree fully online or attend some courses on campus.

Johns Hopkins is accredited by the Middle States Commission on Higher Education.

University of North Texas View School Profile Denton, TX $12600

Denton-based UNT offers an online MBA with a marketing or marketing analytics concentration. This 36-credit program runs asynchronously. Learners complete 12 courses that last eight weeks each.

The marketing analytics concentration focuses on data science and research. The marketing concentration explores decision-making in the global market and how to leverage retail and marketing channels. Both concentrations require a course on information technology for business. Enrollees need basic knowledge in areas such as calculus, business law, and accounting.

UNT is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

University of Arizona View School Profile Tucson, AZ $15594

Students can complete UofA's online MBA in 14-30 months. As of August 2021, this degree costs $51,525. The 45-credit curriculum includes 28 core credits and 17 elective credits. Enrollees hone their leadership skills and discuss business ethics. They also practice market-based and communication management. The core curriculum requires some math-related courses.

UofA offers six concentration areas, including marketing. Learners who pursue a marketing concentration learn how to use advertising and communication channels to reach audiences. Degree-seekers study marketing communications and social media marketing.

UofA is accredited by the Higher Learning Commission.

Oregon State University View School Profile Corvallis, OR $18625

Corvallis-based OSU offers an online MBA that requires 45-60 credits. Learners can complete the degree entirely online or attend some classes on campus. Enrollees learn how to use data to guide marketing efforts. Students explore how to interpret analytics to form social media plans and advertisements. Learners also study the psychology behind what guides consumer decisions.

Applicants submit short-answer questions and GMAT or GRE scores. Some applicants may qualify for a test waiver. Prospective students do not need professional experience. However, OSU looks for applicants who demonstrate leadership and initiative.

OSU is accredited by the Northwest Commission on Colleges and Universities.

Purdue University-Main Campus View School Profile West Lafayette, IN $11898

Purdue is a public school in West Lafayette, Indiana. The university offers an online MBA with a marketing concentration. This program requires 60-76 credits and includes courses that last 12 weeks. The program offers multiple annual start dates.

Enrollees gain general business knowledge and study best practices for leading teams. Coursework focuses on how to communicate across various cultures in the growing global market. Students in the marketing concentration learn how to manage sales teams.

The course material examines strategic advertising through various channels. Learners explore the differences between unethical and ethical marketing. Graduates may work as marketing directors or managers.

Purdue is accredited by the Higher Learning Commission.

West Texas A & M University View School Profile Canyon, TX $13325

WTAMU offers an online MBA with a marketing concentration. Applicants need basic knowledge in finance, accounting, and statistics. They can show proof of proficiency through a standard examination or completion of undergraduate courses.

Learners begin their studies by completing accounting and quantitative analysis courses. Enrollees build their corporate finance knowledge and learn how to communicate about global business topics.

The marketing concentration requires nine preliminary credits of graduate marketing courses. Students also complete 37-46 credits of the core curriculum. Enrollees learn how to create strategic marketing plans. They also learn how to use market research to make marketing decisions.

WTAMU is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Arizona State University-Skysong View School Profile Scottsdale, AZ $14166

ASU offers an online MBA with a marketing concentration. Prospective students can enroll in January or August. Each class lasts about five weeks, and students only take one course at a time. The core curriculum covers accounting and communication. Learners explore how to manage financial resources responsibly.

The marketing concentration combines information on strategy and management. Degree-seekers learn how to use modern marketing tools like social media to reach diverse audiences. Students also learn how to use statistics and analytics to make marketing decisions. The courses require classroom discussions on ethical business decisions.

ASU is accredited by the Higher Learning Commission.

Wayne State University View School Profile Detroit, MI $14366

Detroit, Michigan-based WSU offers an online MBA with an 18-credit marketing concentration. The program is accredited by the Association to Advance Collegiate Schools of Business.

Students begin their studies by learning foundational business topics. These courses teach leadership skills and how to complete managerial tasks. Enrollees can choose marketing electives in topics like automotive marketing and retail marketing. WSU also offers a course on social media and digital marketing analytics. The concentration requires a course on consumer behavior and one class on business research and methodology.

WSU is accredited by the Higher Learning Commission.

Central Michigan University View School Profile Mount Pleasant, MI $14372

Mount Pleasant-based CMU offers an online MBA with a concentration in marketing. The 36-credit program teaches learners how to lead successful marketing teams. Enrollees explore data and the global economy. The program is accredited by the Association to Advance Collegiate Schools of Business.

The marketing concentration requires three courses. The first course discusses the role customers play in creating marketing material. The second course discusses the current market and how to conduct sales forecasting. The third course focuses on marketing from an international perspective.

Applicants need a 2.7 GPA and a bachelor's degree from an accredited school. CMU prefers applicants with previous knowledge in business-related mathematics like economics and statistics.

CMU is accredited by the Higher Learning Commission.

Montclair State University View School Profile Montclair, NJ $17086

Montclair's online MBA offers a marketing concentration. The 39-credit program teaches learners multiple business disciplines. Enrollees learn about negotiation in the workplace and project management. They also study business growth strategy and managerial economics. The program is accredited by the Association to Advance Collegiate Schools of Business.

Marketing concentration courses cover strategic planning. Students learn how to use data to sell more products and services. Enrollees also learn how to create marketing material for specific demographics.

Montclair is accredited by the Middle States Commission on Higher Education.

Northwest Missouri State University View School Profile Maryville, MO $12524

Maryville-based Northwest offers an online MBA in marketing. As of August 2021, the program costs $12,300. Students can complete this 30-credit program in 12-18 months.

The curriculum focuses on managerial accounting and economics. Learners also study organizational behavior in administration. Enrollees must complete an executive seminar as part of the core requirements.

Students complete several marketing courses. Topics include international business, marketing communication, and global marketing management. Applicants need at least a 2.5 GPA and three years of professional experience.

Northwest is accredited by the Higher Learning Commission.

Learn More About Online MBA Programs

Additional Marketing Resources

Survey Methodology

All data was collected between 6/14/21 and 7/3/21. Respondents were fielded by Lucid LLC. All 343 respondents in the study were screened by multiple quality checks, including systems like Relevant ID, and responses were manually reviewed to ensure consistency and accuracy. Survey participants include 169 currently enrolled MBA students and 174 graduates from MBA programs within the past 6 years. Respondents are between 21 and 78 years of age and identified as 45% Female, 54% Male, and 1% non-binary.

Student testimonials have generally been obtained with the offer of compensation for completion of a survey (e.g., entrance into a gift card drawing). Such testimonials are the opinions of such students and surveys are designed to avoid influencing such testimonials either positively or negatively. All student respondents were supplied by Lucid LLC.

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