Marketers develop customer relationships, identify opportunities, and provide analysis and insight into trends, product design, pricing, advertising, and selling. They also help businesses with brand recognition, promotion, and distribution. An online marketing degree provides you with the skills, knowledge, and acumen you need to work in advertising, promotions, and marketing in virtually any industry. The U.S. Bureau of Labor Statistics (BLS) projects a 10% growth for marketing managers between 2016 and 2026, which translates to nearly 24,000 more jobs.
Marketing managers were earning a median salary of $132,230 as of May 2017, which is well above the national average of $37,690 for all occupations. The BLS notes that demand for individuals skilled in marketing continues to grow as businesses compete for customer attention across various digital platforms. Graduates with online marketing degrees qualify to immediately enter the field, and with some professional experience, they also qualify for most managerial positions in advertising, promotions, and marketing.
According to the BLS, individuals in advertising, promotions, and marketing should expect solid job prospects in the near future. Marketing skills apply in businesses, including nonprofits and government agencies. Candidates with digital platform experience can expect particularly high demand. That said, no degree guarantees a career or salary, but an online marketing degree prepares you with the skills and knowledge to compete in the world of ads, promotions, and marketing campaigns. The table below lists five typical marketing and marketing-related careers you might pursue. Salaries for the most lucrative positions account for commissions and bonuses.
Marketing managers inform companies on strategies for product launches, customer service, and reaching potential customers. Other titles include brand manager, marketing director, and marketing coordinator. Marketing managers spend much of their day analyzing data to identify trends in consumer behavior.
Marketing research analysts work with big data. Through their work, they identify trends and patterns in the market at the local, regional, and national levels. Their research may involve customer demographics, competitor plans, and potential new markets. To gather metrics, marketing research analysts may conduct surveys or opinion polls.
Public relations specialists help clients project and promote a positive image. Responsibilities include damage control, and daily tasks include writing press releases, arranging media requests, and developing strategies to influence public opinion. Public relations specialists may work for individuals or businesses, or both through an agency.
Sales managers coordinate the sale and distribution of a product or service. Much of their job entails customer service, including dealing with escalated customer complaints, issues, or feedback. Sales managers also oversee a staff of sales agents or customer service representatives.
Sources: BLS 2018
Salary and job outlook expectations for marketing managers depends on geographic location. You'll find the greatest opportunities in big cities like Los Angeles, Chicago, and New York, so California, Illinois, and New York lead the marketing industry. Smaller states boast the highest concentrations of marketing manager jobs: Massachusetts and Connecticut. Marketing managers in New York earn the most, followed by those in New Jersey, Delaware, Virginia, and California.
Core courses in an online marketing degree combine liberal arts with business. Business courses typically include economics, statistics, finance, and accounting. You may also explore computer information systems, which together with statistics prepares you for the analytical side of marketing. The following represents a sample of typical courses for bachelor's in marketing students. Check with your prospective school about exact curriculum requirements, plus specific courses, electives, core requirements, and degree requirements.
This business course explores the process of taking a product from idea to market launch. From a marketing perspective, the course focuses on how marketers work with other teams to properly time campaigns and accurately promote a product or service.
In this course, students study methods of data collection and how to gather information on a focus group, target demographic, or new audience. This course focuses on market research, analysis, and data interpretation.
This course involves studying the various issues and steps in marketing across national lines. Typically, this survey course introduces international marketing and acts as a prerequisite for more advanced courses available to third- or fourth-year students.
In this course, students learn about the backbone of all market research: data. Topics include surveys, polls, research modes, datasets, data analysis, visualizations, and qualitative and quantitative methods.
This advanced marketing course delves further into data and how marketing experts use it to determine next steps and recommendations for sales forecasting, market segmentation, and overall strategy. Students learn about the current landscape of data analytics and the foundations that led to modern quantitative approaches.
When choosing an online marketing degree, students should research their prospective schools thoroughly. They should consider each school's overall reputation, as well as how it ranks in this specific field. Both institution-wide and program-specific accreditation play an important role. Other key variables include tuition cost, student-to-faculty ratio, and course or degree requirements. In the next section, we ask and answer five common questions regarding a bachelor's in marketing.
During the first and second years of a marketing degree, you take introductory business courses, as well as liberal arts courses that cover the general education requirements. As you move further into the program, you take more focused marketing courses, like sales management, market research, and advertising. Business courses cover topics such as analytics, writing, creativity, and information technology.
An accredited online bachelor's degree in marketing should match the curriculum of any school's on-campus counterpart. The modality should prove the biggest difference between the two. Given the flexible terms in which online marketing degrees operate, you may complete these program requirements more quickly. It's important to check the accreditation of any postsecondary school, and especially for online programs, if you don't visit the physical campus.
According to the BLS, most marketing managers hold at least a four-year degree. The business and liberal arts courses in an online marketing degree provide students with the skills they need to become marketing professionals. These include data analysis, search utilization, and maximizing traffic. As the marketing profession continues to migrate from traditional media, like newspapers to digital platforms like microblogs, you'll need to learn how to work in these new, dynamic environments.
As part of your online marketing degree, you may take on an internship during your third or fourth year. Through internships, students gain practical experience that puts theory into practice. This experience can set you apart from your peers when entering the professional world. If you attend an online program, contact your school's academic adviser with questions regarding internship applications or gaining clearance for a local internship opportunity.
Consider how long your prospective school has offered marketing as a major. Longevity may indicate reputation and success, but only if the program's curriculum has evolved to stay current with marketing trends. A longstanding marketing major may not be the best path if it's also outdated. On the other hand, a relatively new program could serve you well, if it emphasizes modern approaches to the marketing field.
Given the steady rise in tuition at four-year public and private schools, many students ask, "how do I pay for my degree?" Aside from loans, family savings, and personal savings, students should research and apply for as many scholarships and grants as possible. These awards recognize your hard work and support your career goals, and don't require you to pay back the aid.
This scholarship awards college students who plan to pursue a marketing career. Applicants should have at least two marketing courses in their plan of study, if they have yet to declare marketing their major. Students may attend two- or four-year schools, and must hold a GPA of at least 3.0. EDGE offers 11 different scholarships, and award amounts vary.
This scholarship is open to current college students and students who will enroll in college by the fall of the current year. Applicants must have an interest in a marketing career and submit a short essay answering a designated prompt. Two scholarships each award $1,000, and the deadline is May 31.
The American Marketing Association awards two leadership scholarships to AMA-member college students who have demonstrated leadership in chapter activities. Applicants must be African-American, Native American, Pacific Islander, or Hispanic American. First place receives a $3,000 award, and second receives $2,000; the deadline is March 1.
Wpromote awards scholarships to three students with "marketing zeal." To qualify, students must submit a social strategy related to their school's campus culture, with an objective of inspiring the next class of marketing students. Applicants can be from any major. Each scholarship awards $3,000, and the deadline is May 31.
Given by Websauce Studio, this scholarship focuses on how mobile marketing affects design. In a mobile-first world, web designers must learn to adapt their designs to fit smaller screens and a more limited user interface. For consideration, applicants must submit a 250-word minimum essay explaining what makes a good mobile experience. The award amount is $500, and the deadline is Dec. 31.