Online Marketing Degrees

Earning a bachelor's degree in marketing can lead to new career opportunities. Here, we list the best programs available.
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Updated September 14, 2023

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Marketing Schools to Become the Best Marketer

Marketing involves preparing products and services for the market. Marketers research and analyze market and consumer behavior and develop strategies for promoting specific products. Marketing sometimes overlaps with public relations, which focuses on boosting an organization's reputation. The field also informs and overlaps with advertising, which entails presenting specific products to audiences.

Marketers need strategic minds, data analysis skills, business acumen, and knowledge of market forces. Earning a marketing degree can lead to high-paying jobs such as marketing manager, public relations manager, or sales manager. Keep reading to learn more about marketing programs and careers.

Bachelor's in Marketing Frequently Asked Questions


What is marketing?

Marketing focuses on research, strategies, and activities that help promote or sell goods and services.

How long does it take to earn a bachelor's degree in marketing?

Bachelor's programs typically take about four years to complete. However, accelerated online programs often take less time.

What is the difference between marketing and public relations?

Public relations involves designing and implementing strategies for improving companies' reputations. Marketing involves promoting a company's specific offerings.

What is the difference between marketing and communication?

Marketing usually helps companies sell products or services, while communication includes non-sales-related messages.

AffordableCollegesOnline.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Best Online Marketing Programs

Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.

How Much Does a Degree in Marketing Cost?

The cost of earning a bachelor's in marketing varies widely. According to the College Board's 2021 report on college pricing trends, a four-year college education in the United States costs between $42,000 and $152,000, depending on the school. The report indicates that four-year, public schools cost in-state students around $10,740 annually. Out-of-state students at the same schools pay over $27,000 annually.

Students attending private colleges or universities in another state may pay even higher tuition rates. Learners can often save substantially by enrolling in an online marketing bachelor's program in state.

Enrolling in online schools also allows working students to continue earning an income while completing their program. Online learners do not incur fees for living or parking on campus. Many schools offer discounted tuition rates for distance learners. Some schools allow out-of-state online learners to pay in-state tuition rates.

Career and Salary Outlook for Marketing

Online bachelor's in marketing graduates may work in various industries, including information technology, healthcare, and real estate. Common marketing roles include market research analyst and public relations specialist. Marketing professionals often collaborate with staff in other departments, including advertising, sales, communications, and public relations.

Marketing bachelor's graduates with demonstrated marketing experience may become advertising, promotions, and marketing managers. These professionals earn a median annual salary of $141,490, according to the Bureau of Labor Statistics (BLS). The BLS projects jobs for these professionals to grow 10% between 2020 and 2030.

Marketing graduates also may work as sales managers, public relations managers, or marketing events managers. Some find roles as marketing communication directors. Marketing bachelor's graduates can earn an advanced degree or professional certification to qualify for high-level roles.

Market Research Analysts and Marketing Specialists
Lowest 10% Median Annual Salary Highest 10%
$35,380 $65,810 $127,410

Source: BLS

Accreditations for Marketing Degrees

The best online marketing programs appear at regionally accredited colleges and universities. These schools meet high academic standards set by one of six regional agencies approved by the Council for Higher Education Accreditation. Regionally accredited schools usually do not recognize degrees or credits from nationally accredited schools, which meet lower standards.

Many of the best marketing bachelor's online programs also hold programmatic accreditation from the Association to Advance Collegiate Schools of Business. Learn more about school accreditation with this online guide.

Courses in a Marketing Program

Online bachelor's in marketing degrees often require 120 credits, including 60 marketing credits. Core coursework typically covers management, strategy, business communications, and budgeting.

More specialized marketing topics include customer relationship management, traditional marketing, and digital marketing. Online marketing bachelor's program enrollees often complete capstone projects. These projects require business data analysis, marketing campaign design, and product branding skills. See below for common online bachelor's in marketing program coursework.

Best Online Bachelor's in Marketing Programs

#1 Online Marketing Degrees

New Mexico State University

  • Las Cruces, NM
  • 4 years
  • Online + Campus

New Mexico State University's online BBA in marketing program provides a flexible option for learners interested in marketing. Degree-seekers can pursue the school's programs at its Las Cruces campus. Students can choose from the school's 192 programs, with 40 degrees available online.

Learners who need flexible scheduling options can enroll in the marketing program. Online learning is ideal for learners with busy schedules. Online students can participate in online class discussions and attend virtual office hours. Undergraduates typically complete the bachelor's program in about four years.

The school charges online learners affordable tuition rates, making higher education more accessible. At the accredited institution, degree-seekers who demonstrate financial need can qualify for federal aid, such as the Pell Grant. Students can explore funding options with the help of the school's financial aid counselors.

Average Undergrad Tuition
In-state
$5,875
Out-of-state
$21,864
Average Graduate Tuition
In-state
$4,844
Out-of-state
$16,834
Retention Rate
75%
Acceptance Rate
55%
Students Enrolled
14,296
Institution Type
Public
Percent Online Enrollment
44% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#2 Online Marketing Degrees

Florida International University

  • Miami, FL
  • 4 years
  • Online + Campus

Learners at Florida International University can pursue 250 academic programs, including bachelor's programs. The school’s online programs offer benefits such as asynchronous learning and affordability.

Students can choose from on-campus and online programs, including an online BBA in marketing. Nontraditional learners watch lectures and complete assignments at convenient times. Small classes encourage personalized learning. Internship and service-learning activities give students valuable hands-on experience. Student organizations provide learners with professional development and networking opportunities.

Florida International University Fast Facts:

Percent of Students Who Graduate: 63%

Learners Awarded Financial Aid: 90%

Students Receiving Loans: 29%

Average Price After Aid: $9,888

Transfer Credits Toward Degree: No

The school holds accreditation from the Southern Association of Colleges and Schools Commission on Colleges, an independent accrediting body.

Average Undergrad Tuition
In-state
$4,721
Out-of-state
$16,529
Average Graduate Tuition
In-state
$8,912
Out-of-state
$21,393
Retention Rate
89%
Acceptance Rate
58%
Students Enrolled
58,711
Institution Type
Public
Percent Online Enrollment
68% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 Online Marketing Degrees

Florida Atlantic University

  • Boca Raton, FL
  • 4 years
  • Online + Campus

Learners at Florida Atlantic University can pursue an online BBA in marketing. Busy students often benefit from the online program's scheduling flexibility to complete academic requirements around their schedule. Graduates of the online marketing bachelor's program can qualify for entry-level careers in the field.

The marketing curriculum comprises core coursework and advanced classes to prepare degree-seekers for the workforce. In addition to taking courses in the major, learners complete general education classes and choose elective courses. During general education classes, students develop transferable skills such as critical thinking and communication. Learners can customize the program through experiential learning opportunities and electives.

A public institution, the school offers 222 programs from its Boca Raton campus. Distance degree-seekers can pursue 11 bachelor's degrees online. The institution holds accreditation, which means students can qualify for federal financial aid programs, such as the Pell Grant.

Average Undergrad Tuition
In-state
$2,522
Out-of-state
$14,374
Average Graduate Tuition
In-state
$5,467
Out-of-state
$16,695
Retention Rate
81%
Acceptance Rate
63%
Students Enrolled
30,061
Institution Type
Public
Percent Online Enrollment
49% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#4 Online Marketing Degrees

Kennesaw State University

  • Kennesaw, GA
  • 4 years
  • Online + Campus

Distance students can pursue an online BBA in marketing from Kennesaw State University to prepare for careers in the field. The online marketing program is ideal for learners with busy schedules.

Kennesaw State University is a public institution. With 56 online programs available, the school educates distance students in various disciplines. Degree-seekers who want to maintain full-time employment while earning their degree can enroll in one of the institution's 14 online bachelor's programs.

During an online marketing degree at the school, distance learners take general education classes, core courses in their major, and electives. Degree-seekers complete at least 120 undergraduate credits to graduate with the bachelor's degree. While completing the program, enrollees take core and specialized coursework to gain a solid foundation in the marketing field.

Learners at the school can access support services such as tutoring and career counseling. During their undergraduate studies and after graduation, individuals can access professional assistance from faculty advisors and career counselors. Financial aid counseling can help students explore options for reducing out-of-pocket expenses, including work-study programs, scholarships, and grants.

Average Undergrad Tuition
In-state
$4,450
Out-of-state
$15,704
Average Graduate Tuition
In-state
$5,328
Out-of-state
$19,188
Retention Rate
80%
Acceptance Rate
75%
Students Enrolled
37,807
Institution Type
Public
Percent Online Enrollment
49% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#5 Online Marketing Degrees

Southeastern Oklahoma State University

  • Durant, OK
  • 4 years
  • Online + Campus

Online learners can enroll in the BBA in marketing program from Southeastern Oklahoma State University. Students with personal or professional obligations often benefit from the online program's flexible scheduling options. After completing the online bachelor's program, graduates often pursue entry-level marketing careers to gain experience and qualify for advanced roles.

The marketing curriculum features specialized classes in the field and foundational core coursework. In addition to taking courses in the major, learners complete general education classes and choose elective courses. While completing general education requirements, students gain critical thinking skills they can apply to careers and advanced studies. The marketing program features electives, allowing learners to tailor the curriculum to their professional goals.

The Durant-based institution offers 56 programs, including 25 online programs. Degree-seekers across the country can pursue the school's 13 online bachelor's programs without relocating. The school charges an average of $278 per credit. At the accredited institution, students who demonstrate financial need can qualify for federal aid, such as the Pell Grant.

Average Undergrad Tuition
In-state
$6,240
Out-of-state
$14,880
Average Graduate Tuition
In-state
$4,716
Out-of-state
$10,872
Retention Rate
62%
Acceptance Rate
74%
Students Enrolled
5,049
Institution Type
Public
Percent Online Enrollment
80% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#6 Online Marketing Degrees

University of Louisiana at Monroe

  • Monroe, LA
  • 4 years
  • Online + Campus

The University of Louisiana at Monroe delivers undergraduate and graduate programs in various fields. In addition to educating students at its campus, the public institution enrolls students in 34 online programs. The school's offerings include a BBA in marketing that helps degree-seekers qualify for marketing careers.

The online marketing program features flexible enrollment options that benefit working professionals. Distance learners in the marketing program can study from anywhere using the virtual classroom environment. Students enrolled in the online BBA program view lectures and participate in discussions virtually. Most undergraduate degree-seekers can graduate from the bachelor's program in four years of full-time study.

At the accredited institution, distance learners can submit the FAFSA and use federal student aid to pay for school. Distance learners meet with financial aid advisors to discuss scholarship and grant opportunities. According to the school, 98% of students receive some form of financial aid.

Average Undergrad Tuition
In-state
$5,788
Out-of-state
$17,888
Average Graduate Tuition
In-state
$6,490
Out-of-state
$18,590
Retention Rate
73%
Acceptance Rate
80%
Students Enrolled
8,673
Institution Type
Public
Percent Online Enrollment
43% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#7 Online Marketing Degrees

Oklahoma State University

  • Stillwater, OK
  • 4 years
  • Online + Campus

With online and on-campus programs across fields, Oklahoma State University is a public institution. Along with on-campus programs in Stillwater, the school delivers 59 online programs. The online BSBA in marketing prioritizes flexibility through its accessible format and convenient classes.

During the online marketing program, distance learners take general education courses along with classes in their major. The curriculum blends classroom learning and hands-on experiences to prepare degree-seekers to succeed in the field. During their undergraduate studies, individuals can receive support from faculty advisors and career counselors.

Enrollees at the accredited institution can receive federal financial aid, such as the Pell Grant. An admissions advisor can provide specific application details, including requirements and deadlines.

Oklahoma State University at a Glance:

Total Bachelor's Programs: 90

Online Bachelor's Programs: 10

Number of Online Students: 10,182

Percent of Applicants Accepted: 70%

Graduation Rate: 65%

Transfer Credits Toward Degree: No

Average Undergrad Tuition
In-state
$5,366
Out-of-state
$20,877
Average Graduate Tuition
In-state
$5,531
Out-of-state
$21,034
Retention Rate
83%
Acceptance Rate
70%
Students Enrolled
24,079
Institution Type
Public
Percent Online Enrollment
42% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#8 Online Marketing Degrees

Eastern Washington University

  • Cheney, WA
  • 4 years
  • Online + Campus

Degree-seekers can enroll in online and in-person programs from Eastern Washington University. The public institution offers 63 online programs, along with in-person options at its campus. After completing the BSBA in marketing from the school, graduates often enter rewarding marketing careers.

The online marketing program's flexible scheduling options can make it easier for busy enrollees to complete degree requirements. The institution delivers marketing program coursework in a virtual classroom environment, using the latest technology. Online students discuss topics through forums and communicate with faculty members by email. Undergraduates typically complete the 120-credit program in about four years.

Degree-seekers with financial need can apply for federal grants and loans. The school charges an average per-credit tuition rate of $304 for its 120-credit bachelor's programs. Financial aid counseling can help students explore options for reducing out-of-pocket expenses, including work-study programs, scholarships, and grants. According to the school, 96% of undergraduates receive financial aid.

Average Undergrad Tuition
In-state
$6,543
Out-of-state
$24,074
Average Graduate Tuition
In-state
$11,721
Out-of-state
$27,214
Retention Rate
70%
Acceptance Rate
96%
Students Enrolled
12,410
Institution Type
Public
Percent Online Enrollment
31% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities

#9 Online Marketing Degrees

Northwest Missouri State University

  • Maryville, MO
  • 4 years
  • Online + Campus

Northwest Missouri State University provides online options for undergraduate degree-seekers interested in pursuing degrees remotely. The public institution also educates students from its Maryville campus. The flexible online BS in marketing program offers a high-quality learning experience.

The virtual classroom environment allows distance learners in the marketing program to complete course requirements from any location. Students enrolled in the online program view lectures and participate in discussions virtually. The program's curriculum includes core and advanced marketing classes. A bachelor's degree in marketing qualifies graduates for immediate employment in the field.

For specific application details, including requirements and deadlines, prospective students can review information on the school's website.

Northwest Missouri State University Facts:

Total Bachelor's Programs: 81

Online Bachelor's Programs: 2

Average Per-Credit Cost: $390

Percentage of Learners Awarded Aid: 98%

Students Awarded Student Loans: 54%

Transfer Credits Accepted: No

Average Undergrad Tuition
In-state
$4,956
Out-of-state
$10,738
Average Graduate Tuition
In-state
$6,004
Out-of-state
$6,004
Retention Rate
76%
Acceptance Rate
73%
Students Enrolled
7,104
Institution Type
Public
Percent Online Enrollment
39% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#10 Online Marketing Degrees

Anderson University

  • Anderson, IN
  • 4 years
  • Online + Campus

Degree-seekers can enroll in online and in-person programs from Anderson University. Online degree-seekers can enroll in the BBA in marketing from the school.

The online marketing program features flexible scheduling and enrollment options, which can make earning a degree easier for busy enrollees balancing academics with personal obligations. The virtual classroom environment helps learners gain important technology skills. Online classes feature opportunities to connect with classmates and begin building a professional network. Undergraduates typically require four years to earn the 120 credits required for the bachelor's degree.

The institution holds accreditation, which means degree-seekers can submit the FAFSA and determine whether they qualify for federal financial aid. Students can explore funding options with the help of the school's financial aid counselors. At the institution, 100% of undergraduates obtain financial aid to pay for their degree.

Average Undergrad Tuition
In-state
$30,700
Out-of-state
$30,700
Average Graduate Tuition
In-state
$9,808
Out-of-state
$9,808
Retention Rate
69%
Acceptance Rate
63%
Students Enrolled
1,567
Institution Type
Private
Percent Online Enrollment
28% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

AffordableCollegesOnline.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Top Online Programs For Marketing Students

Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.

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AffordableCollegesOnline.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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