Marketing encompasses diverse activities that prepare products and services for the market. Marketers research and analyze market and consumer behavior and develop strategies for promoting specific products. Marketing sometimes overlaps with public relations, which focuses on boosting an organization’s reputation. The field also informs and overlaps with advertising, which entails presenting specific products to audiences.
Marketers need strategic minds, data analysis skills, business acumen, and knowledge of market forces. Earning a marketing degree can lead to high-paying jobs such as marketing manager, public relations manager, or sales manager. Keep reading to learn more about marketing programs and careers.
Bachelor's in Marketing Frequently Asked Questions
Q. What is marketing?
Marketing focuses on research, strategies, and activities that help promote or sell goods and services.
Q. How long does it take to earn a bachelor's degree in marketing?
Bachelor’s programs typically take about four years to complete. However, accelerated online programs often take less time.
Q. What is the difference between marketing and public relations?
Public relations involves designing and implementing strategies for improving companies’ reputations. Marketing involves promoting a company’s specific offerings.
Q. What is the difference between marketing and communication?
Marketing usually helps companies sell products or services, while communications includes non-sales-related messages.
Featured Online Programs
Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
How Much Does a Degree in Marketing Cost?
The cost of earning a bachelor’s in marketing varies widely. According to the College Board‘s 2020 report on college pricing trends, a four-year college education in the United States costs $42,000-$108,000, depending on the school. The report indicates that four-year, public colleges and universities usually cost in-state students around $10,500 annually. Out-of-state students at the same schools pay over $27,000 annually.
Students attending private colleges or universities in another state may pay even higher tuition rates. Learners can often save substantially by enrolling in an online marketing bachelor’s program in state.
Enrolling in online schools also allows working students to continue earning an income while completing their program. Online learners do not incur fees for living or parking on campus. Many schools offer discounted tuition rates for distance learners, and some schools allow out-of-state online learners to pay in-state tuition rates.
Career and Salary Outlook for Marketing
Online bachelor’s in marketing graduates may work in various industries, including information technology, healthcare, manufacturing, and real estate. Common marketing roles include market research analyst and public relations specialist. Marketing professionals often collaborate with staff in other departments, including advertising, sales, communications, and public relations.
Marketing bachelor’s graduates with demonstrated marketing experience may become advertising, promotions, and marketing managers. These professionals earn a median annual salary of $135,900, according to the Bureau of Labor Statistics (BLS). The BLS projects jobs for these professionals to grow 6% between 2019-2029.
Marketing graduates also may work as sales managers, public relations managers, marketing events managers, or marketing communications directors. Marketing bachelor’s graduates can earn an advanced degree or professional certification to qualify for higher-level roles.
The best marketing bachelor’s online programs appear at regionally accredited colleges and universities. These schools meet high academic standards set by one of six regional agencies approved by the Council for Higher Education Accreditation. Regionally accredited schools usually do not recognize degrees or credits from nationally accredited schools, which meet lower standards.
Online bachelor’s in marketing degrees often require 120 credits, including 60 marketing-related credits. Core coursework typically covers management, strategy, business communications, and budgeting.
More specialized marketing topics include customer relationship management, traditional marketing, digital marketing, and market research or business intelligence. Online marketing bachelor’s program enrollees often create capstone projects requiring skills in business data analysis, marketing campaign design, and product branding. See below for some common online bachelor’s in marketing program coursework.
Enrollees learn how to use data and statistical tools to make savvy business decisions. To analyze data and explore decision-making in complex systems, students learn about forecasting, hypothesis testing, probability, and regression. This course often appears in marketing core curricula and prepares learners to become adept market researchers.
This foundational course explores methods for encouraging brand trust and recognition through diverse advertising and communications strategies. Learners study branding principles, brand equity, and diversity. Nearly all marketing programs include a core course on branding.
A key marketing subfield, digital marketing may appear as a core course and an elective curriculum concentration. Enrollees learn how to design, implement, and evaluate social media marketing and advertising campaigns.
Scholarships for Marketing
Some marketing bachelor’s program enrollees qualify for scholarships. Many nonprofits and schools award scholarships based on some combination of identity, academic merit, financial need, and field of study. Scholarships often go directly to tuition and other academic expenses and do not require repayment. See below for some scholarships available for marketing students.
International Foodservice Editorial Council Scholarship
Who Can Apply: Full-time students pursuing degrees at accredited colleges or universities may apply. Eligible candidates demonstrate financial need, academic success, good character, and education or experience relevant to public relations or writing careers in the food and beverage industry.
Who Can Apply: Students who are enrolled in or planning to enroll in a digital marketing, technology, communications, marketing, or business program may apply. 10x digital awards this scholarship twice annually. Applicants must submit a 500-word essay on five digital marketing trends that are paving the way for 2021.
Who Can Apply: Full-time students enrolled in a program in Washington state may apply. Applicants need a minimum 3.0 GPA, must demonstrate financial need, and must receive nomination from their school counselor. Applicants must also provide a recent photo and a recommendation letter from someone other than their school counselor.
A land grant university in Las Cruces, NMSU welcomes students to its 900-acre campus in the high desert. Degree-seekers can earn a bachelor's degree on campus or online. NMSU's online bachelor's in marketing program prepares graduates to identify customer needs, develop marketing strategies, and excel in competitive environments.
After completing core business courses in financial analysis, operations management, and business information systems, marketing majors take courses in their focus area. NMSU offers marketing courses in marketing research, marketing strategy, and consumer decision processes. The program also includes coursework in retail management, advertising strategy, services marketing management, and social media marketing.
Prospective transfer students need a minimum 2.0 GPA. NMSU offers an unofficial transfer credit evaluation for prospective applicants. The evaluation includes a degree plan. New Mexico State University is regionally accredited by the Higher Learning Commission.
FIU ranks among the nation's largest online universities. Distance learners can choose from over 1,500 online courses. FIU offers an online bachelor's degree in marketing that integrates multiple marketing subfields. Majors study retailing, advertising, communications, and sales management. Enrollees also develop strong marketing strategy and research skills.
The program covers consumer behavior, effective marketing principles, and international marketing. Majors analyze marketing strategies, develop alternative approaches, and evaluate consumer behavior. The curriculum includes coursework in marketing yourself on the job market.
FIU offers a tuition discount for Florida residents. Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
A public university on Florida's southeast coast, FAU educates over 30,000 students annually. FAU offers many online degrees, including an online bachelor's in marketing program. Enrollees build core skills in personal selling, negotiation, and advertising.
FAU's marketing program covers topics such as social media outreach, brand communication, and customer relationships. Learners develop technical skills in lead generation, digital marketing, and business analytics. Coursework on competitive intelligence teaches majors to analyze companies and find a competitive advantage. FAU also emphasizes digital marketing and e-commerce.
The 120-credit marketing degree features four elective options, including promotional management and retail management. Prospective students need a minimum 2.5 GPA in business foundation courses to declare a marketing major. Florida Atlantic University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
With over 41,000 students, Kennesaw State ranks among the nation's largest universities. A public institution in Georgia, Kennesaw State offers an online bachelor's degree in marketing. The program frames marketing as organizations' pivotal income-generating function. Undergraduates learn how to analyze competitive markets, create sales presentations, and research customer needs.
Enrollees strengthen their analytical and creative skills. Curricula emphasize data analysis, communication, and curiosity. In addition to core courses in consumer behavior, professional selling, and marketing strategy, marketing majors customize their degree by choosing 12 credits of marketing electives. Enrollees can choose from unique courses like sports marketing, direct response marketing, and promotional strategy.
Undergraduates also prepare for specific career paths by studying hospitality and tourism marketing or entertainment marketing. Kennesaw State University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
A public institution with around 5,000 students, Southeastern offers convenient online programs with small class sizes. Southeastern's online bachelor's in marketing program blends business and marketing principles. The program emphasizes analytical and creative approaches to marketing.
During the 124-credit program, marketing majors study consumer behavior, marketing segments, and marketing strategy. Learners also explore product communications, pricing strategy, and consumer demand to succeed in competitive markets. The curriculum strengthens enrollees' analytical and decision-making skills.
The online marketing program offers several start dates throughout the year. Transfer students can apply for up to 90 credits from other colleges. Southeastern Oklahoma State University is regionally accredited by the Higher Learning Commission.
Founded in 1931, ULM is a public school that offers undergraduate and graduate degrees. ULM also offers more than 35 fully online programs, including an online marketing bachelor's degree. The marketing program trains students for careers in marketing, advertising, sales, and management.
Enrollees take courses in consumer behavior, personal selling, marketing research, and marketing management. The program emphasizes business-to-business marketing and digital marketing. Students hone their leadership and decision-making skills. Full-time learners take 2-3 courses per eight-week term.
ULM charges a flat per-credit rate for online undergraduate students. Learners pay no additional fees. The University of Louisiana at Monroe is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Founded in 1890 as a land grant institution, OSU enrolls over 35,000 students annually. The school offers multiple online degrees, including an online bachelor's in marketing degree. Students learn how to identify customer needs, develop new products and services, and build strong brands. The program also emphasizes using analytics and market research.
Offered through the Spears School of Business, the online marketing program includes courses in multimedia content and virtual activities. OSU encourages student collaboration and project-based learning.
The school prioritizes affordability with its block-rate tuition structure. Students taking 12-18 credits pay the same semester rate, allowing them to take additional courses at no extra cost. Distance learners also qualify for OSU scholarships. Oklahoma State University is regionally accredited by the Higher Learning Commission.
Located on a 300-acre campus outside Spokane, EWU enrolls over 12,000 students annually. The school offers multiple online degrees, including a bachelor's in marketing degree. The marketing program emphasizes strategy, consumer behavior principles, and data analytics. Graduates may work as market research analysts, marketing managers, and advertising managers.
The marketing curriculum covers topics like product development, sales management, and pricing strategy. In addition to core business courses, majors take classes in buyer behavior, marketing management, and marketing research. The curriculum strengthens consumer segmentation and marketing planning abilities while encouraging soft skills like communication and organization.
Enrollees benefit from small class sizes and an affordable price. Prospective students must complete prerequisite courses with a minimum GPA before joining the marketing major. Eastern Washington University is regionally accredited by the Northwest Commission on Colleges and Universities.
Founded in 1905, Northwest enrolls more than 7,000 students and offers more than 120 undergraduate programs. The public university emphasizes lifelong learning and strategic thinking. Learners can transfer up to 90 credits toward the school's online bachelor's in marketing degree.
The fully online marketing program uses case studies and real-world projects to train students in client-based research, critical thinking, and business decision-making. Marketing majors study promotion, consumer behavior, sales management, and international marketing.
The degree builds marketing management skills designed for the workforce. Northwest reports that over 95% of marketing graduates either find a job or attend graduate school within six months of earning their degree. Northwest also makes it easy to earn a double major. Northwest Missouri State University is regionally accredited by the Higher Learning Commission.
A Christian liberal arts institution in upstate South Carolina, AU offers multiple online degrees, including an online marketing bachelor's degree. Designed for working students, the marketing program trains enrollees in core business administration principles. Learners master business statistics, management techniques, and financial decision-making while taking specialized marketing courses.
AU's marketing program emphasizes customer research, competitor analysis, and digital marketing. Degree-seekers strengthen their negotiation skills while learning about advertising and consumer behavior. The program also covers new product development.
During the 121-credit degree, students complete 31 credits of general education courses, 39 credits of business core classes, and 18 credits of marketing courses. The major includes six credits of marketing electives. Anderson University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Genevieve Carlton holds a Ph.D. in history from Northwestern University and earned tenure as a history professor at the University of Louisville. An award-winning historian and writer, Genevieve has published multiple scholarly articles and a book with the University of Chicago Press. She currently works as a freelance writer and consultant.