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Best Program for Online Marketing Degrees

Colleges and universities across the U.S. offer a wide range of marketing programs at multiple degree levels. More and more of these institutions have added online learning options to their marketing program collections more robust and more flexible. The following page gives prospective students a detailed look at the major at the college level with an in-depth guide to online programs in the field. Learn about online marketing degree programs at all academic levels, as well as how to identify quality distance learning opportunities.

Best Colleges for Online Marketing Degrees 2017

An online degree in marketing opens wide the career possibilities, especially when the program offers a range of electives and concentrations to complement the degree. Quality programs also include a course management system that allows for collaboration and interaction of its students and instructors, simulating a real-world workplace. They should be affordable, accredited and offer a host of support services for students. We searched for programs that match these and other criteria outlined in our methodology to prepare a list of the Best Online Marketing Programs around. Find out who made the 2017 list below.

RankUniversity Name Score Net Price Financial aid percent Online Programs Aavailable Student-Teacher RatioUniversity Information Credit for Experience Placement Services Counseling Services
1East Mississippi Community College Score99.82
Net Price
Financial aid %78%
#Online programs4
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
2Western Wyoming Community College Score96.87
Net Price
Financial aid %39%
#Online programs4
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
3Mesa Community College Score96.85
Net Price
Financial aid %25%
#Online programs6
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
4Kansas City Kansas Community College Score95.56
Net Price
Financial aid %22%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
5Columbus State Community College Score94.87
Net Price
Financial aid %20%
#Online programs5
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
6North Hennepin Community College Score93.70
Net Price
Financial aid %2%
#Online programs6
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
7Three Rivers Community College Score93.34
Net Price
Financial aid %17%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
8Dakota College at Bottineau Score93.27
Net Price
Financial aid %40%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesNo Counseling ServicesYes Read More Read Less
9Holmes Community College Score93.10
Net Price
Financial aid %37%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
10Gadsden State Community College Score92.93
Net Price
Financial aid %25%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
11Central Georgia Technical College Score92.54
Net Price
Financial aid %N/A
#Online programs5
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
12Cincinnati State Technical and Community College Score92.50
Net Price
Financial aid %11%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
13Pearl River Community College Score92.30
Net Price
Financial aid %28%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
14Northwest Mississippi Community College Score92.24
Net Price
Financial aid %26%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
15Pitt Community College Score92.16
Net Price
Financial aid %11%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
16Southwest Mississippi Community College Score92.11
Net Price
Financial aid %42%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
17Cleveland State Community College Score92.07
Net Price
Financial aid %21%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
18Albany Technical College Score92.02
Net Price
Financial aid %2%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
19Scottsdale Community College Score91.87
Net Price
Financial aid %23%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesNo Counseling ServicesYes Read More Read Less
20Atlanta Technical College Score91.86
Net Price
Financial aid %33%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
21Bluegrass Community and Technical College Score91.74
Net Price
Financial aid %2%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
22Collin College Score91.69
Net Price
Financial aid %2%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
23Kennebec Valley Community College Score91.67
Net Price
Financial aid %38%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
24Mississippi Gulf Coast Community College Score91.66
Net Price
Financial aid %1%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
25Fayetteville Technical Community College Score91.58
Net Price
Financial aid %1%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
26Blue Ridge Community College Score91.46
Net Price
Financial aid %10%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
27Athens Technical College Score91.40
Net Price
Financial aid %1%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
28Motlow State Community College Score91.38
Net Price
Financial aid %14%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
29Northwest Technical College Score91.20
Net Price
Financial aid %5%
#Online programs4
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
30Norwalk Community College Score91.18
Net Price
Financial aid %26%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
31Stark State College Score91.17
Net Price
Financial aid %7%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
32Lakeshore Technical College Score91.09
Net Price
Financial aid %19%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
33Rhodes State College Score91.05
Net Price
Financial aid %15%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
34Nashville State Community College Score90.87
Net Price
Financial aid %1%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
35Columbia State Community College Score90.67
Net Price
Financial aid %12%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesNo Counseling ServicesYes Read More Read Less
36Minnesota State Community and Technical College Score90.64
Net Price
Financial aid %5%
#Online programs4
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
37Rochester Community and Technical College Score90.36
Net Price
Financial aid %7%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
38Georgia Piedmont Technical College Score90.35
Net Price
Financial aid %N/A
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
39Illinois Central College Score90.33
Net Price
Financial aid %26%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
40Diablo Valley College Score90.16
Net Price
Financial aid %N/A
#Online programs1
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
41Mitchell Community College Score90.07
Net Price
Financial aid %9%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
42Fox Valley Technical College Score89.95
Net Price
Financial aid %12%
#Online programs1
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
43Des Moines Area Community College Score89.89
Net Price
Financial aid %11%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
44Dakota County Technical College Score89.86
Net Price
Financial aid %10%
#Online programs3
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
45Ozarks Technical Community College Score89.84
Net Price
Financial aid %4%
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
46Southern Regional Technical College Score89.69
Net Price
Financial aid %N/A
#Online programs2
Student-Teacher Ratio
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
RankUniversity Name Score Net Price Financial aid percent Online Programs Aavailable Student-Teacher RatioGrad RateUniversity Information Credit for Experience Placement Services Counseling Services
1Southern New Hampshire University Score99.40
Net Price
Financial aid %71%
#Online programs9
Student-Teacher Ratio
Grad Rate59%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
2Baker College Score98.60
Net Price
Financial aid %72%
#Online programs5
Student-Teacher Ratio
Grad Rate25%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
3Saint Mary-of-the-Woods College Score98.22
Net Price
Financial aid %98%
#Online programs1
Student-Teacher Ratio
Grad Rate62%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
4Webster University Score98.13
Net Price
Financial aid %94%
#Online programs3
Student-Teacher Ratio
Grad Rate64%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
5Upper Iowa University Score97.74
Net Price
Financial aid %90%
#Online programs4
Student-Teacher Ratio
Grad Rate41%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
6Concordia University-Wisconsin Score97.00
Net Price
Financial aid %98%
#Online programs2
Student-Teacher Ratio
Grad Rate59%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
7Quincy University Score96.97
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate56%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
8Mississippi College Score96.93
Net Price
Financial aid %99%
#Online programs1
Student-Teacher Ratio
Grad Rate62%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
9Northwest Missouri State University Score96.87
Net Price
Financial aid %93%
#Online programs1
Student-Teacher Ratio
Grad Rate52%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
10University of Houston-Victoria Score96.84
Net Price
Financial aid %92%
#Online programs2
Student-Teacher Ratio
Grad RateN/A
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
11National University Score96.76
Net Price
Financial aid %1%
#Online programs6
Student-Teacher Ratio
Grad Rate23%
Credit for ExperienceYes Placement ServicesNo Counseling ServicesYes Read More Read Less
12University of Alabama at Birmingham Score96.73
Net Price
Financial aid %66%
#Online programs1
Student-Teacher Ratio
Grad Rate48%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
13Northwood University-Michigan Score96.70
Net Price
Financial aid %95%
#Online programs2
Student-Teacher Ratio
Grad Rate54%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
14Freed-Hardeman University Score96.69
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate54%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
15University of Memphis Score96.58
Net Price
Financial aid %40%
#Online programs3
Student-Teacher Ratio
Grad Rate40%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
16Montana State University-Billings Score96.54
Net Price
Financial aid %54%
#Online programs3
Student-Teacher Ratio
Grad Rate33%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
17Malone University Score96.48
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate62%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
18Concordia University-Saint Paul Score96.46
Net Price
Financial aid %85%
#Online programs3
Student-Teacher Ratio
Grad Rate47%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
19Franklin Pierce University Score96.44
Net Price
Financial aid %100%
#Online programs2
Student-Teacher Ratio
Grad Rate50%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
20Buena Vista University Score96.42
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate51%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
21Saint Leo University Score96.37
Net Price
Financial aid %99%
#Online programs2
Student-Teacher Ratio
Grad Rate43%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
22McKendree University Score96.31
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate49%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
23University of Saint Mary Score96.29
Net Price
Financial aid %99%
#Online programs1
Student-Teacher Ratio
Grad Rate37%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
24Siena Heights University Score96.21
Net Price
Financial aid %99%
#Online programs1
Student-Teacher Ratio
Grad Rate43%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
25Tiffin University Score96.19
Net Price
Financial aid %92%
#Online programs2
Student-Teacher Ratio
Grad Rate33%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
26Brenau University Score96.13
Net Price
Financial aid %98%
#Online programs1
Student-Teacher Ratio
Grad Rate45%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
27University of Alabama in Huntsville Score96.00
Net Price
Financial aid %66%
#Online programs1
Student-Teacher Ratio
Grad Rate47%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
28Illinois Institute of Technology Score95.99
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate68%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
29Davenport University Score95.97
Net Price
Financial aid %89%
#Online programs1
Student-Teacher Ratio
Grad Rate40%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
30New Mexico State University-Main Campus Score95.92
Net Price
Financial aid %39%
#Online programs1
Student-Teacher Ratio
Grad Rate44%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
31Western Carolina University Score95.90
Net Price
Financial aid %67%
#Online programs2
Student-Teacher Ratio
Grad Rate48%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
32Lindsey Wilson College Score95.89
Net Price
Financial aid %99%
#Online programs1
Student-Teacher Ratio
Grad Rate32%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
33St Bonaventure University Score95.79
Net Price
Financial aid %100%
#Online programs1
Student-Teacher Ratio
Grad Rate64%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
34DeSales University Score95.76
Net Price
Financial aid %100%
#Online programs2
Student-Teacher Ratio
Grad Rate68%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
35Oklahoma Christian University Score95.69
Net Price
Financial aid %98%
#Online programs1
Student-Teacher Ratio
Grad Rate50%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
36Fort Hays State University Score95.66
Net Price
Financial aid %72%
#Online programs1
Student-Teacher Ratio
Grad Rate41%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
37Harding University Score95.65
Net Price
Financial aid %91%
#Online programs1
Student-Teacher Ratio
Grad Rate61%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
38University of Nebraska-Lincoln Score95.63
Net Price
Financial aid %69%
#Online programs1
Student-Teacher Ratio
Grad Rate65%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
39University of Minnesota-Crookston Score95.57
Net Price
Financial aid %84%
#Online programs1
Student-Teacher Ratio
Grad Rate47%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
40SUNY College at Oswego Score95.56
Net Price
Financial aid %77%
#Online programs1
Student-Teacher Ratio
Grad Rate58%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
41University of the Southwest Score95.53
Net Price
Financial aid %98%
#Online programs2
Student-Teacher Ratio
Grad Rate22%
Credit for ExperienceNo Placement ServicesNo Counseling ServicesYes Read More Read Less
42University of Massachusetts-Amherst Score95.50
Net Price
Financial aid %60%
#Online programs2
Student-Teacher Ratio
Grad Rate70%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
43Purdue University-Main Campus Score95.45
Net Price
Financial aid %47%
#Online programs1
Student-Teacher Ratio
Grad Rate70%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
44New England College Score95.32
Net Price
Financial aid %78%
#Online programs3
Student-Teacher Ratio
Grad Rate43%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
45Roosevelt University Score95.26
Net Price
Financial aid %92%
#Online programs1
Student-Teacher Ratio
Grad Rate42%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
46Cleary University Score95.25
Net Price
Financial aid %77%
#Online programs1
Student-Teacher Ratio
Grad Rate47%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
47Kent State University at Kent Score95.14
Net Price
Financial aid %75%
#Online programs1
Student-Teacher Ratio
Grad Rate52%
Credit for ExperienceNo Placement ServicesYes Counseling ServicesYes Read More Read Less
48Pace University-New York Score95.13
Net Price
Financial aid %97%
#Online programs2
Student-Teacher Ratio
Grad Rate56%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
49West Virginia University Score95.10
Net Price
Financial aid %57%
#Online programs1
Student-Teacher Ratio
Grad Rate56%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less
50University of the Incarnate Word Score95.08
Net Price
Financial aid %99%
#Online programs1
Student-Teacher Ratio
Grad Rate48%
Credit for ExperienceYes Placement ServicesYes Counseling ServicesYes Read More Read Less

The Key Strengths of an Online Marketing Degree Program

A wide range of institutions offers online marketing programs, including junior and community colleges, private and public colleges and universities and for-profit online schools. In evaluating the strength of online marketing degrees, students should examine how well the college supports its online students, whether the program is accredited, and if delivers necessary academic resources through the online interface.

Accreditation of Marketing Schools and Programs

The prospective online marketing program and school should be accredited by one or more of the following organizations:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • The Distance Education and Training Council (DETC)
  • One of the six regional accrediting agencies in the nation endorsed by the U.S. Department of Education.

According to the AACSB, less than five percent of the 13,000 business degree programs around the globe have earned its accreditation, making it the most highly sought accreditation for online marketing degree programs. The voluntary accreditation process means that the institution holds itself up to educational and financial assessment by an independent agency. Accreditation thereby protects the value of the student’s degree by measuring it against academic standards recognized by the business professions. Moreover, institutions that do not hold accreditation may not participate in federal student loans, grants, and scholarship programs.

Support for Marketing Students

Students should also evaluate how well their prospective schools support current and graduated marketing majors. Does the college offer a job counseling and career placement office and are its functions available online? Are there regularly supported job fairs or marketing recruiters’ visits to campus? What are the graduation rates and job placement rates for students in the online marketing degree program? Does the institution continue to provide job placement assistance to its past graduates?

Online Student Resources

Two factors contribute heavily to the quality of any online marketing degree program: online delivery system and support, and the accomplishments and qualifications of its faculty. First, does the college or university deliver its online marketing programs through a 24/7 format providing flexible access for distance learning? Is there continuous online support for the technology as well as access to course materials, digital libraries, college offices and departments? The second key factor is how prepared are faculty members to deliver marketing degree programs in an online format? Do professors and instructors have experience in the marketing field and have they been prepared to teach online? Students should inspect faculty biographies with care.

Marketing Degree Search Tool

Finding the right online marketing degree or certificate program takes work. It means sifting through hundreds of programs with a wide range of specialties and academic options to find the one that matches your requirements. Need help? The search tool below can quickly filter associate, bachelor, master’s and doctoral degree programs by cost, type of program, accreditation, and other information that marketing students need.

An Insider’s Guide to Online Marketing Degrees

Almost every sector of the economy calls on marketing professionals to establish and grow business. Marketers work across multiple sectors, serving corporations, service organizations, non-profits and the government. Highly trained marketing professionals assess the marketplace, analyze consumer behaviors and product trends, helping to build brands, establish pricing and assess completion. According to the U.S. Bureau of Labor Statistics (BLS), most marketing managers hold at least a bachelor’s degree with a concentration of studies in fields such as business law, consumer behavior, economics, finance management, mass communication, mathematics, and statistical computer science. Institutions offer online marketing degree programs at the associate and bachelor’s degree levels for those entering the marketing filed, and there are online master’s and doctoral degrees for experienced marketing professionals seeking advancement to roles in management or academic research. The timeline below looks at the full gamut of online marketing degrees, starting at the two-year level and working through the PhD.

Online Marketing Degree Timeline

Every marketing education is different. Some people need only an associate degree to get their desired career off the ground. Others need an advanced degree to move into a management or supervisory position, or to move into college-level research or teaching. Let’s walk through each online degree level in turn.

Online Associate Degree in Marketing – Two Years

Institutions offering associate online marketing degrees provide a general introduction to the field and business concepts while giving students the chance to complete general education requirements in the liberal arts and sciences. Typically, graduation requirements include 60 credits, with half the curriculum devoted to core education courses. Coursework can include introductory studies in basic accounting, business principles, marketing and advertising, sales techniques, customer service and B2B marketing between organizations. Accelerated associate online marketing degrees can be completed in two years or less. In order to apply to a program, prospective students must have completed a high school diploma or equivalent. The associate is a good choice for students who want to explore marketing while completing the first two years of college with credits that can be transferred to a four-year program.

Associate degree holders may take entry-level jobs with retailers and serve in customer service, product sales or promotions departments. Marketing education at the introductory level is general in nature and traditionally does not prepare graduates for specialized roles in marketing or advertising departments or organizations.

Miami Dade College
  • Enrollment: 100,855
  • Tuition: $3,366
  • College Type: Public
  • State: Florida
  • Associate in Marketing Management - Entrepreneurship
  • Associate in Marketing Management - International Business
Southern New Hampshire University
  • Enrollment: 11,913
  • Tuition: $28,050
  • College Type: Private
  • State: New Hampshire
  • Associate of Science in Marketing
University of Wisconsin
  • Enrollment: 11,536
  • Tuition: $8,685
  • College Type: Public
  • State: Wisconsin
  • Associate of Applied Science in Management - Marketing Option
University of Northwestern Ohio
  • Enrollment: 5,602
  • Tuition: $9,710
  • College Type: Private
  • State: Ohio
  • Associate of Applied Business in Marketing

Online Bachelor’s Degree in Marketing – Four Years

The bachelor’s online degree in marketing is a four-year program requiring 120 credit hours divided between core education studies, business courses and a concentration in marketing. The marketing curriculum is usually devoted to multidisciplinary studies in promotions, general marketing, public relations and the relationships between marketing departments and the business enterprise. Curricula can include studies in:

  • Accounting
  • Business law
  • Communications
  • Consumer behavior
  • Macroeconomics
  • Marketing analytics and research
  • Pricing
  • Product development
  • Public relations
  • Statistics

Coursework also covers the range of business sectors (manufacturing, professional services, non-profits, consumer goods, retail sales, financial services, fashion, international business and tourism). Some online marketing degree programs require students to complete a marketing plan or promotions portfolio as a senior project prior to graduation. Admission requirements for bachelor’s-level online marketing programs include a high school diploma, submission of test scores from standardized college admission exams (SAT, ACT), and a sealed copy of student transcripts from high schools and all post-secondary courses.

Bachelor’s degree holders from online marketing programs typically enter the workplace assuming entry-level roles in marketing communications, promotions, account and public relations, eCommerce sales and consumer research. Professionals seeking advancement to leadership roles or senior marketing positions typically return to college to complete an advanced degree.

Liberty University
  • Enrollment: 57,635
  • Tuition: $19,968
  • College Type: Private
  • State: Virginia
  • Bachelor of Science in Business Administration - Marketing
Florida International University
  • Enrollment: 49,029
  • Tuition: $6,417
  • College Type: Public
  • State: Florida
  • Bachelor of Business Administration - Marketing
University of Maryland
  • Enrollment: 44,009
  • Tuition: $6,384
  • College Type: Public
  • State: Maryland
  • Bachelor of Science in Marketing
University of Minnesota
  • Enrollment: 43,535
  • Tuition: $13,459
  • College Type: Public
  • State: Minnesota
  • Bachelor of Science in Marketing
Pennsylvania State University
  • Enrollment: 41,614
  • Tuition: $16,444
  • College Type: Public
  • State: Pennsylvania
  • Bachelor of Arts in Advertising/Public Relations - Strategic Communications
The University of Memphis
  • Enrollment: 20,650
  • Tuition: $7,904
  • College Type: Public
  • State: Tennessee
  • Bachelor of Business Administration in Marketing Management
University of West Alabama
  • Enrollment: 2,454
  • Tuition: $7,320
  • College Type: Public
  • State: Alabama
  • Bachelor of Business Administration in Marketing

Online Marketing Doctorate – Eight Years +

According to the American Marketing Association, there are more than 100 institutions in the U.S. offering a doctoral degree program in marketing. Doctorate-granting online marketing programs lead to a range of degree options with end-degrees of a PhD in Marketing and a PhD in Business with a Marketing Concentration. Curricula may be comprised of four credits in general marketing studies, six credits in advanced marketing courses, and four credits of specialization classes. Coursework also includes studies in consumer behavior, quantitative modeling, organizational behavior, statistics and experimental design, brand management, social psychology, econometrics, communications research and information systems, and the teaching of marketing and business. Typically, doctoral students take qualifying examinations before undertaking dissertation research projects approved by faculty. The defense of the dissertation may include a short-term residency requirement.

The PhD offered by online marketing programs is designed for advanced professionals who wish to go into college teaching or institutional research. Most jobs are available at teaching or research universities, although some grads may find positions as consultants for businesses, associations, or governmental organizations. The application process and requirements are similar to those established for institutions offering master’s-level online marketing degrees.