Best Online Bachelor’s in Marketing Programs 2021

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Marketing encompasses diverse activities that prepare products and services for the market. Marketers research and analyze market and consumer behavior and develop strategies for promoting specific products. Marketing sometimes overlaps with public relations, which focuses on boosting an organization’s reputation. The field also informs and overlaps with advertising, which entails presenting specific products to audiences.

Marketers need strategic minds, data analysis skills, business acumen, and knowledge of market forces. Earning a marketing degree can lead to high-paying jobs such as marketing manager, public relations manager, or sales manager. Keep reading to learn more about marketing programs and careers.

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Top 10 Online Bachelor’s in Marketing Programs

FAQ


  • What is marketing?

    Marketing focuses on research, strategies, and activities that help promote or sell goods and services.


  • How long does it take to earn a bachelor's degree in marketing?

    Bachelor’s programs typically take about four years to complete. However, accelerated online programs often take less time.


  • What is the difference between marketing and public relations?

    Public relations involves designing and implementing strategies for improving companies’ reputations. Marketing involves promoting a company’s specific offerings.


  • What is the difference between marketing and communication?

    Marketing usually helps companies sell products or services, while communications includes non-sales-related messages.


Best Online Bachelor’s in Marketing Programs 2021



  1. Oklahoma State University
    Location

    Stillwater, OK

    Tuition

    $$$$$

    Oklahoma State University's Spears School of Business offers a Bachelor of Science in Business Administration with a concentration in marketing. This fully online program uses the Brightspace platform, which allows you to participate in class discussions, submit assignments and view lectures for each class online. The career services office prepares marketing students for the job market by improving your interviewing skills and polishing your resume and application materials. They will even arrange interviews with prospective employers. This degree program qualifies you to work in various areas of the marketing field, including sales, advertising, logistics and marketing research. Some employers who have hired recent OSU marketing graduates include American Airlines, Hallmark, General Mills and IBM. OSU also makes an effort to support active-duty personnel with tuition discounts and fee waivers. All online students must follow the same admissions requirements and deadlines as traditional on-campus students. Competitive applicants should have a minimum score of 21 on the ACT or 1060 on the SAT and have a minimum high school GPA of 3.0. Additionally, you must submit answers to the application essays, academic letters of recommendation and a list of leadership experiences, community involvement and other notable accomplishments. The registrar evaluates transfer credits from accredited schools on a case-by-case basis. Students can also earn credit toward their marketing degree through the Advanced Placement Program (AP), College Level Examination Program (CLEP) and the International Baccalaureate Program (IB). In total, this degree requires 120 credit hours and takes full-time students 4 years to complete.

  2. University of Alabama at Birmingham
    Location

    Birmingham, AL

    Tuition

    $$$$$

    At the University of Alabama at Birmingham's Collat School of Business, distance learners interested in earning a Bachelor of Science in Marketing can do so 100% online. UAB's program exposes students to all the major facets of the marketing industry, providing courses and training in areas such as sales techniques, marketing communications, multinational business practices, e-commerce and entrepreneurship. Students at UAB prepare for careers in growing fields like sales or marketing management, fundraising, advertising and public relations. UAB offers training in the latest digital marketing techniques that will prepare you for careers in social media, market research analysis and public relations. As part of the business school, you will have access to successful faculty members with connections to Fortune 500 companies and entrepreneurial startups. This type of training and professional network can help springboard your career upon graduation. Transfer credits from accredited universities and colleges are accepted. Incoming students with military experience may transfer up to 24 credits toward their degrees and may take advantage of a special tuition assistance program. UAB also offers several military scholarships. All online students have access to the same UAB resources as traditional on-campus students, including library access, IT support and career advice. This degree requires 120 credit hours for graduation and typically takes full-time students 4 years to complete. Applicants should have a minimum 2.25 high school GPA and at least a 20 on the ACT or 950 on the SAT (critical reading and mathematics only).

  3. Fort Hays State University
    Location

    Hays, KS

    Tuition

    $$$$$

    Fort Hays State University is a public institution with over 15,000 students and offers over 50 online degrees designed for adult learners. Distance learners can earn a Bachelor of Business Administration in Marketing completely online. FHSU teaches creative, systematic and analytical approaches to developing successful marketing campaigns and strategies. In addition to your core marking classes, you will explore the principles of accounting and finance, and take various introductory courses in business. Students must choose 1 of 3 available concentrations: business development and sales, digital marketing or general marketing. Online students follow the same application process as traditional students. You must take the ACT or SAT and earn minimum scores of 21 and 980, respectively. Kansas residents, transfer students and homeschooled students need a 2.0 GPA or higher, while non-residents need at least a 2.5. This degree requires 120 credits for graduation, which most full-time distance learners can complete in about 4 years, depending on their availability and course load. Students enrolled at FHSU with military experience may be eligible to earn college credit with the recommendation of the American Council on Education Guide to the Evaluation of Educational Experiences in the Armed Forces. All other previous college credit must follow the established FHSU transfer guides and are evaluated individually. Extensive student resources, such as academic advising, tutoring, counseling, tech support and student organizations and activities, are all available through FHSU's virtual college.

  4. Minot State University
    Location

    Minot, ND

    Tuition

    $$$$$

    At Minot State University, distance learners can earn a Bachelor of Science in Business Administration with a Marketing concentration. With 100% online courses and no on-campus obligations, students can prepare for careers in marketing, sales, advertising and public relations. The program is accredited by the International Assembly for Collegiate Business Education. MSU boasts a program that trains students in all the skills necessary to move products from producers to consumers, from sales and public relations techniques to packaging and distribution. Marketing students take core classes in business fundamentals, accounting, economics and statistics before moving on to advanced courses in marketing strategies, logistics and managerial accounting. You will learn to apply classroom knowledge to real-world settings through one of MSU's internships. Internships can be full-time, part-time, or project-oriented depending on your availability and course load. MSU's flexible timelines allow distance learners to start online courses during the spring, summer or fall semesters. Courses are delivered both synchronously and asynchronously, depending on the class. Even though your professors use the Blackboard system to communicate with students and provide a virtual classroom, you may still need to purchase hard copy textbooks through the MSU bookstore. In most cases, financial aid may be used to pay for books. All applicants must submit ACT or SAT scores with minimum scores of 17-21 and 900-1060, respectively,depending on your cumulative GPA. Remedial courses may be required for admitted students with lower test scores. Transfer students must have a cumulative 2.0 GPA or higher and do not need to submit ACT or SAT if they are 25 or older.

  5. University of Minnesota-Crookston
    Location

    Crookston, MN

    Tuition

    $$$$$

    At Minot State University, distance learners can earn a Bachelor of Science in Business Administration with a Marketing concentration. With 100% online courses and no on-campus obligations, students can prepare for careers in marketing, sales, advertising and public relations. The program is accredited by the International Assembly for Collegiate Business Education. MSU boasts a program that trains students in all the skills necessary to move products from producers to consumers, from sales and public relations techniques to packaging and distribution. Marketing students take core classes in business fundamentals, accounting, economics and statistics before moving on to advanced courses in marketing strategies, logistics and managerial accounting. You will learn to apply classroom knowledge to real-world settings through one of MSU's internships. Internships can be full-time, part-time, or project-oriented depending on your availability and course load. MSU's flexible timelines allow distance learners to start online courses during the spring, summer or fall semesters. Courses are delivered both synchronously and asynchronously, depending on the class. Even though your professors use the Blackboard system to communicate with students and provide a virtual classroom, you may still need to purchase hard copy textbooks through the MSU bookstore. In most cases, financial aid may be used to pay for books. All applicants must submit ACT or SAT scores with minimum scores of 17-21 and 900-1060, respectively, depending on your cumulative GPA. Remedial courses may be required for admitted students with lower test scores. Transfer students must have a cumulative 2.0 GPA or higher and do not need to submit ACT or SAT if they are 25 or older.

  6. University of Mary
    Location

    Bismarck, ND

    Tuition

    $$$$$

    The University of Mary offers flexible online degree programs, including a Bachelor of Arts and Bachelor of Science in Marketing. This private Catholic university was established in 1959 and has approximately 3,400 students. Their 4-year bachelor's degrees in marketing cover the essential business and marketing concepts you will need to advance your career immediately after college. The program is designed to introduce students to the broad spectrum of critical skills required to be successful in virtually any area of the marketing field. UM online learners take asynchronous courses in public relations and advertising, learn how to promote products and services and analyze consumer behavior. Located in the Tharaldson School of Business, the marketing program allows students to work one-on-one with faculty members who bring professional marketing and business experience to the virtual classroom. Students of all faiths and backgrounds are welcome, but as a Catholic institution UM incorporates Benedictine values into its academic program. Advanced prospective students, or those with a 21 ACT score and 3.25 high school GPA or higher, can apply to UM's leadership program to receive specialized leadership training, participate in experiential learning activities and complete extracurricular service learning opportunities. First-year applicants must submit ACT or SAT scores and official transcripts to be considered for admission. Applicants older than 21 don't need to submit standardized test scores. Transfer credits from previously attended colleges and universities are accepted and evaluated on a case-by-case basis. Incoming students can also receive credit for military experience.

  7. Lindenwood University
    Location

    St. Charles, MO

    Tuition

    $$$$$

    Lindenwood University offers over 31 online degree programs, including both the Bachelor of Arts and Bachelor of Science in Marketing. Distance learners may complete either degree entirely online. The B.A. and B.S. require approximately 119 and 126 credit hours for graduation, respectively, and take full-time students about 4 years to complete. The core courses for the B.A. degree are slightly more diverse than those in the B.S. program. The B.S. concentrates on one specialty subject area of the marketing field based on your academic interests. Additionally, students can enroll in the Bachelor of Business Administration with an emphasis in Marketing. With this option, students complete a B.A. or B.S. in Business Administration, and focus 12 of their 21 elective credits on marketing courses. Both the B.A. and B.S. online programs will teach students marketing skills that can be applied in virtually any company, business or entrepreneurial venture. Courses are delivered asynchronously and accessible at any time. Depending on the classes, some are offered in an accelerated format to help you finish your degree at a faster rate. Applicants must submit transcripts for high school and all previously attended colleges and universities. You must also take the ACT or SAT. Lindenwood accepts transfer credits from several community colleges that may count toward a marketing degree. The registrar will evaluate any credits from schools without a Lindenwood transfer agreement. All online students have access to the university's career services and alumni network. Additionally, since Lindenwood is affiliated with the Presbyterian Church, all students have access to spiritual counseling.

  8. Florida International University
    Location

    Miami, FL

    Tuition

    $$$$$

    Florida International University offers a comprehensive online Bachelor of Business Administration in Marketing. Over the course of 120 credit hours, you will learn how to influence buyer behavior, analyze markets, develop marketing strategies and interpret market research. The FIU marketing curriculum exposes students to a wide range of business-related activities in the field. By the end of this program, you will understand how to promote goods and services for particular target markets and how to manage business relationships with partners and their consumers. Graduates are prepared for entry-level careers in sales, advertising, distribution and logistics and international marketing. You will also be prepared to work as a consultant in analyzing a company's marketing strategies and offering suggestions for improvement. You must earn a "C" or better in each class for it to count toward your degree. Applicants must submit ACT or SAT scores in addition to official transcripts and have a minimum high school cumulative GPA of 2.5. All accepted transfer students must complete the Math Placement Assessment exam before registering for math courses. Students may also receive credit for military service. For all credit transfer scenarios, you must submit an official course-by-course evaluation to the registrar. Numerous student services, including personal academic success coaches and access to FIU's Chapter of the American Marketing Association are available to distance learners to ensure you get the most out of your time at FIU. Online students are automatically considered for internal scholarships if they apply for admission by February 15 for the following fall semester. Veterans, scholarship recipients and students who took the SAT or ACT with a fee waiver can usually obtain an FIU application fee and deposit waiver.

  9. University of Wisconsin-Whitewater
    Location

    Whitewater, WI

    Tuition

    $$$$$

    The University of Wisconsin Whitewater is a public institution that serves over 12,000 students. In its College of Business and Economics you can earn your Bachelor of Business Administration in Marketing 100% online. Courses are asynchronous and there are no on-campus obligations. Of the 120 required credits for graduation, you only need to complete 30 credits through UW-Whitewater. The initial 90 credits may be transferred from other accredited institutions. In addition to the required coursework, students must complete 20 hours of community service. This degree covers a wide range of business topics including accounting, economics, management and finance. Recent graduates have gone on to careers at JC Penney, the San Diego Padres, and The Bon Ton, Inc., to name a few. Students can choose a general marketing major or can concentrate on 1of 3 areas of specialization: digital marketing, professional sales, or retail management. Online students have access to the Career and Leadership Development Office where you can receive expert advice and tools to prepare for the competitive job market, plus access to online job boards and academic advising. Applicants must submit official high school transcripts and their ACT or SAT score. Applicants over 21 do not need to submit ACT or SAT scores, but must complete an incoming student placement exam in the testing office. If you are seeking credit for prior military experience, you must submit a copy of the DD214 or the military transcript to the registrar. Advanced Placement (AP) courses completed before enrollment should be submitted to the registrar before the start of your first semester.

  10. Bellevue University
    Location

    Bellevue, NE

    Tuition

    $$$$$

    Bellevue University offers the Bachelor of Science in Marketing for distance learners interested in marketing careers in the global market. This program teaches you how to maximize business performance by using cutting-edge marketing skills and techniques. This 100% online degree teaches the latest digital technology used by professionals. By the time you graduate, you will be able to perform effective market research and use that data for critical insight into consumer behavior and assessing market conditions. You will also be able to create digital marketing strategies that include e-commerce, social media and email marketing. This is an accelerated cohort program during which you will progress from one course to another with the same group of student peers who began coursework with you. In this learning environment, you will be able to work on group projects and support one another as you work through the curriculum. All students compile a personal e-portfolio during their studies to showcase their work and demonstrate their abilities in market strategy, proposal writing and marketing plans. You will need 127 credit hours for graduation, including a capstone project. Depending on your availability, you may be able to satisfy your requirements in under 4 years. Around 88% of students at Bellevue transfer a previously earned associate degree or about 60 credits toward their bachelor's degree. While transfer credits from accredited universities and colleges are often accepted, as well as credit for military service, you must submit your official transcripts for a course transfer evaluation. Applicants are not required to take the SAT or ACT to be eligible for admission to Bellevue.

How Much Does a Degree in Marketing Cost?

The cost of earning a bachelor’s in marketing varies widely. According to the College Board‘s 2020 report on college pricing trends, a four-year college education in the United States costs $42,000-$108,000, depending on the school. The report indicates that four-year, public colleges and universities usually cost in-state students around $10,500 annually. Out-of-state students at the same schools pay over $27,000 annually.

Students attending private colleges or universities in another state may pay even higher tuition rates. Learners can often save substantially by enrolling in an online marketing bachelor’s program in state.

Enrolling in online schools also allows working students to continue earning an income while completing their program. Online learners do not incur fees for living or parking on campus. Many schools offer discounted tuition rates for distance learners, and some schools allow out-of-state online learners to pay in-state tuition rates.

Career and Salary Outlook for Marketing



Online bachelor’s in marketing graduates may work in various industries, including information technology, healthcare, manufacturing, and real estate. Common marketing roles include market research analyst and public relations specialist. Marketing professionals often collaborate with staff in other departments, including advertising, sales, communications, and public relations.

Marketing bachelor’s graduates with demonstrated marketing experience may become advertising, promotions, and marketing managers. These professionals earn a median annual salary of $135,900, according to the Bureau of Labor Statistics (BLS). The BLS projects jobs for these professionals to grow 6% between 2019-2029.

Marketing graduates also may work as sales managers, public relations managers, marketing events managers, or marketing communications directors. Marketing bachelor’s graduates can earn an advanced degree or professional certification to qualify for higher-level roles.

Market Research Analysts and Marketing Specialists
Lowest 10% Median Annual Salary Highest 10%
$34,350 $63,790 $122,630

Source: BLS

Accreditation for Marketing Degrees

The best marketing bachelor’s online programs appear at regionally accredited colleges and universities. These schools meet high academic standards set by one of six regional agencies approved by the Council for Higher Education Accreditation. Regionally accredited schools usually do not recognize degrees or credits from nationally accredited schools, which meet lower standards.

Many of the best marketing bachelor’s online programs also hold programmatic accreditation from the Association to Advance Collegiate Schools of Business. Learn more about school accreditation with this online guide.

Courses in a Marketing Program



Online bachelor’s in marketing degrees often require 120 credits, including 60 marketing-related credits. Core coursework typically covers management, strategy, business communications, and budgeting.

More specialized marketing topics include customer relationship management, traditional marketing, digital marketing, and market research or business intelligence. Online marketing bachelor’s program enrollees often create capstone projects requiring skills in business data analysis, marketing campaign design, and product branding. See below for some common online bachelor’s in marketing program coursework.

Enrollees learn how to use data and statistical tools to make savvy business decisions. To analyze data and explore decision-making in complex systems, students learn about forecasting, hypothesis testing, probability, and regression. This course often appears in marketing core curricula and prepares learners to become adept market researchers.

This foundational course explores methods for encouraging brand trust and recognition through diverse advertising and communications strategies. Learners study branding principles, brand equity, and diversity. Nearly all marketing programs include a core course on branding.

A key marketing subfield, digital marketing may appear as a core course and an elective curriculum concentration. Enrollees learn how to design, implement, and evaluate social media marketing and advertising campaigns.

Scholarships for Marketing



Some marketing bachelor’s program enrollees qualify for scholarships. Many nonprofits and schools award scholarships based on some combination of identity, academic merit, financial need, and field of study. Scholarships often go directly to tuition and other academic expenses and do not require repayment. See below for some scholarships available for marketing students.

  • International Foodservice Editorial Council Scholarship

    Who Can Apply: Full-time students pursuing degrees at accredited colleges or universities may apply. Eligible candidates demonstrate financial need, academic success, good character, and education or experience relevant to public relations or writing careers in the food and beverage industry.

    Amount: $1,500-$6,000

    Explore Here

  • 10x digital Marketing Scholarship

    Who Can Apply: Students who are enrolled in or planning to enroll in a digital marketing, technology, communications, marketing, or business program may apply. 10x digital awards this scholarship twice annually. Applicants must submit a 500-word essay on five digital marketing trends that are paving the way for 2021.

    Amount: $2,000

    Explore Here

  • Nellie Martin Carman Scholarship

    Who Can Apply: Full-time students enrolled in a program in Washington state may apply. Applicants need a minimum 3.0 GPA, must demonstrate financial need, and must receive nomination from their school counselor. Applicants must also provide a recent photo and a recommendation letter from someone other than their school counselor.

    Amount: $2,000

    Explore Here

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