Best Online Bachelor’s in Marketing Programs 2021

Established in 1905, with a present-day student population of over 6,500, Northwest Missouri State University offers the online Bachelor of Science in Marketing degree. This interdisciplinary program encourages students to interact and conduct research with regional businesses to get a hands-on learning experience. This type of program, with interactive components, will help you build a portfolio with examples of your work that will be useful when you enter the job market. Graduates of the Northwest marketing program typically secure positions in retail management, advertising, product management, market research and management training. Throughout the program, online students will have the same access to student support services as on-campus students, including library access, career advisement, online advising and textbook services to make sure you get the most out of your degree. The Veterans Administration has approved Northwest as a training facility for veterans and there is a university office dedicated to coordinating services and benefits for veterans. You will need 124 credits to graduate from this program, including 57 credits of core business courses and 9 credits of marketing concentration courses. First-time freshman admission evaluation is based on class rank, GPA and your ACT or SAT score. To be a competitive applicant, you should have a cumulative GPA of 2.0 or higher. Students may be admitted with probationary status and must perform well in remedial classes before being granted full enrollment. Incoming students may transfer an unlimited number of credit hours, but at least 30 credits must be earned at Northwest, including major and minor degree requirements.

The University of Wisconsin Stout offers a comprehensive Bachelor of Science in Marketing and Business Education that can be completed in 3 years. This distance learning option combines general education studies with marketing and business technology courses. As a result, this unique program prepares you for careers in both education and business settings. Some UW-Stout graduates seek careers in teaching at the post-secondary level or move on to administrative positions in schools and private organizations that provide educational services. The program is accredited by the Council for the Accreditation of Educator Preparation. UW-Stout has a flexible credit transfer policy, allowing you to take transferable courses in your major area at a technical college before enrolling at UW-Stout. The marketing program directors advise online students and keep them on track to graduate. To get the most out of your marketing courses, you may also work one-on-one with student service specialists. As a distance learner, you also have access to the general campus academic and career services offices to help you meet your educational goals and adequately prepare for your future career. Upon completion of this program, you will meet the requirements for teaching licensure in the state of Wisconsin. Graduates who wish to teach in other states are advised to research the requirements for licensure in those states before enrolling. If you have military experience or military training, you may be eligible to earn academic credit toward your degree. There is no specific limit on the number of credits a student may transfer toward their marketing degree, but the last 32 credits must be completed at UW-Stout. Applicants must submit their official high school transcripts and ACT or SAT scores. There is no minimum GPA or test scores required. Your application is evaluated holistically, with your academic performance and participation in extracurricular activities taken into account.

The University of Massachusetts Amherst's Isenberg School of Management offers a Bachelor of Business Administration in Marketing degree to help start your professional career or position yourself for a career change. UMass Amherst's faculty teaches marketing techniques that utilize a storyteller's perspective. To understand how to sell products and ideas, students in this program learn to understand and analyze society's narratives. By combining knowledge gained from consumer data with creative techniques, UMass Amherst students develop their own unique approach to marketing. Online students have access to the school's expert advisors who offer personalized advice to all students in the Isenberg School. Distance learners are encouraged to get involved with professional organizations in the field, such as the American Marketing Association and the Product Development and Management Association, to start building a network of business contacts as soon as possible. Graduates of this 120 credit hour program have secured a wide variety of positions with leading companies like Black and Decker, Target, Forrester Research and Millward Brown Digital. Transfer students may apply up to 75 credits toward their marketing degree, provided they earned the credits at an accredited college or university and passed with a "C-" or better. Typically students admitted to the Isenberg School have a cumulative GPA of 3.0 or higher, but admissions officers will consider students of all backgrounds and place value on work and military experience. Applicants must submit a 2-3 page personal essay, resume, a minimum of 27 transferable semester credits and copies of all official transcripts. Standardized tests such as the ACT and SAT are not required for admission.

Troy University has over 20 years of experience in online education, and its online school has gradually become a focus for the university. The quality of the courses and programs in the online school match their on-campus equivalents but at a reduced cost. Troy offers a flat per credit tuition for all students, and most of the online courses last 9 weeks and have start dates throughout the year. Students can finish their degree quicker than they could on campus this way, saving them time and money and moving them closer to their future career. Students who are interested in marketing would want to earn the Bachelor of Science in Business Administration in Global Business, which comes with a focus in marketing. Instead of giving students a general education in marketing, this program focuses on marketing in a global context since many of their graduates tend to find employment around the world. Prior to applying to this program, students should be aware that it is not offered entirely online, so some on-campus learning will be required. These courses can be completed either in traditional semester classes or through night school and weekend classes. Because students can come in with transfer credits and because courses are accelerated, the amount of time it takes to complete this degree varies. However, students without any prior college credit who study full-time should be able to complete this degree in less than the traditional 4 years. For the major, 36 credits are required, and a total of 120 credits are required to earn the degree.

Although it's part of the University of Texas System, the University of Texas of the Permian Basin acts more like a private school. While UTPB connects with other schools in the system to offer more education choices, it also has a more affordable tuition structure. Students who choose to study online will also receive a low, flat tuition per credit rate. The same rate is available to all students, including those who reside outside of Texas. One program in UTPB's online school is the Bachelor of Business Administration in Marketing. Designed for adults who want to work while earning their degree, this program has accelerated 7-week courses and multiple start dates throughout the year. A total of 120 credits are required to graduate, but not all are offered online, so students should be prepared to have previous credit hours prior to applying. The university does have more lenient standards for transferring into the business school, and some students will be able to transfer into this program with just 24 previous credits. Because the marketing program is technically a degree completion program, the amount of time it takes students to complete their degree varies. Also, while many students are still working while earning their degree, others use the accelerated courses to complete their degree quicker than they could in a traditional setting. The university isn't authorized to teach online courses in every state, so students will need to make sure that their current state is eligible prior to applying.

Even though Northwood University isn't a very large school, its online degrees are among some of the best in the nation. For undergraduate learners, there is only one degree option available: a Bachelor in Business Administration. But there are plenty of different majors available to focus this degree, including a major in marketing. The marketing major also happens to be one of the most widely recognized online programs offered by Northwood. Courses for the online marketing degree come in 2 formats: either a traditional 15- or 16-week period or accelerated 8-week periods. There are also 2 summer semester options for adult and online learners, making for a total of 6 different start points throughout the year. To complete their degree, students will need to earn 123 credits, most of which focus on business and marketing. This program is offered entirely online or in a hybrid format of both online and on-campus learning. Regardless of which option students pick, they can complete their entire degree from start to finish through Northwood. There are no specializations offered for this degree, although students can combine any BBA major with a minor in operations and supply chain management. This minor is only available to online students since some of the courses are only offered online, and it may be acquired easily since there is some overlap between the minor courses and the business core courses required to earn a marketing degree.

One of the newest extensions of Park University is its distance learning program, which includes the growing online school. Students who study online through Park have the option to complete some degrees entirely online, including the Bachelor of Science in Marketing. The BS in Marketing has 3 track options. The first is a classic marketing degree that gives students a broad understanding of the field, preparing them for an entry-level role in most marketing arenas. The second is a track in digital marketing, a concentration that places a larger emphasis on the quickly growing field. The third track is in professional sales, another field that is growing and has a high demand for qualified labor. All of the tracks share the same core courses, although some of the courses in the major core will vary to fit the needs of the specific track. Along with these 3 track options, students are able to take 2 internships worth up to 6 credits toward their degree, giving them professional experience on top of the focus they choose. To earn this degree, students will need to complete a minimum of 120 credits, 57 of which are specific to the marketing degree. While the program is not strictly a degree completion program, many of the online students come in with previous school credit. Students who take online courses in the marketing program are taught by the same faculty as the on-campus courses.

With 35 campuses spread across the country,Columbia College is no stranger to distance learning. However, its largest campus is online where over 5,000 students are currently enrolled. Columbia College currently offers over 350 courses online along with degree programs that can be completed entirely online, such as the Bachelor of Arts or Bachelor of Science in Marketing. To earn a degree in marketing entirely online, students will need to complete 120 credits, 18 of which are in marketing. An additional 11 upper division credits are required, but these are focused on business administration. Elective courses are also required to earn a degree, and students can use these to specialize their major or to earn a minor in a field related to business administration. The requirements for this degree are fairly straight forward, although Columbia does state that students studying in some parts of the country may need to alter the course structure to fit local requirements. Along with the required courses, students are allowed to complete up to 2 internships for class credit, earning experience while completing their degree. The outcome for this program is to have students prepared to begin an entry-level position in marketing. Each course has a flat tuition rate regardless of where students live. While a majority of the students in this program choose to study online, students can also select to study in a hybrid format through 1 of 6 of Columbia's campuses. Columbia College's marketing degree is accredited by the International Assembly for Collegiate Business Education.

Cleary University is a small, private school that focuses almost solely on business. The majority of the school's programs, both on campus and online, fall under its Bachelor of Business Administration curriculum. Its marketing degree, a Bachelor of Business Administration in Marketing, merges the core BBA courses with a variety of marketing courses, combining traditional marketing techniques with new, emerging marketing strategies. These courses are based off case studies, and most of the courses promote projects to emulate real-world experience. In total, 120 credits are required for the marketing degree. The curriculum is structured to be completed in 4 years, so long as students are studying full-time. There are no specializations or minors offered, and students who follow Cleary's suggested timeline won't have the option to take upper division elective courses. However, this is a comprehensive degree that is meant to prepare students for an entry-level marketing position regardless of the field. Students can also earn the BBA in Marketing entirely online or through a combination of online and on-campus courses. A flat tuition rate is charged for both options, although on-campus courses will have additional fees, making that form of education more expensive to students. The online BBA in Marketing is accredited by the Higher Learning Commission, and courses are taught by faculty with experience in the field. With Cleary being such a small school, most of the courses will have low student-to-faculty ratios, so students can get a personalized education from marketing experts.

Rooted in Christian faith, Fontbonne University combines Christian values with modern education, forming the basis for its business programs. Students interested in a marketing career would likely earn Fontbonne's Bachelor of Business Administration with a focus in business administration. This program will give students exposure to marketing through both the required materials and elective courses. The exact courses that students take will be dependent on the concentration they chose. There are 4 concentrations available with the BBA: accounting, finance, management and social entrepreneurship. Along with their concentration, students will fill out the remainder of the required 120 credits with elective courses. If enough elective courses are selected in marketing - or if students choose to earn more than the required amount of credits - then a minor in marketing can easily be earned alongside the major and concentration. The BBA is a 4-year program, but not all 4 years will necessarily be studied at Fontbonne. A minimum of 30 credits is required to enter the program, and up to 64 credits can be transferred in. To earn this degree, students must complete at least 50% of their credits through Fontbonne. While some of the courses offered for this program are online, other courses will require students to commute to campus for night school. However, because many students at Fontbonne have already completed nearly half of the required courses, students may only have to study full-time for a few years before earning their degree.

Dakota State University is a public institution with over 3,000 students. Its Bachelor of Business Administration in Marketing helps undergraduates combine the creative aspects of marketing with the best business practices in analytics and digital marketing. Online learners hone their communication, creative and market research skills by developing promotional campaigns for real businesses. DSU students master the latest consumer-facing technologies that help them utilize video conferencing programs for sales situations, use social media across platforms for promotional and customer relationship management, and create compelling online presences and branding strategies. Online learners pursuing this marketing degree will also explore back-end technologies such as analytical software like Google Analytics, database management, and customer relationship management (CRM) software. Graduates of DSU's program typically seek out employment as social media specialists, account executives, marketing communications coordinators, sales managers and digital media strategists. Full-time distance learners can complete this 120-credit degree over the course of 8 semesters by taking 15 credit hours a semester. Applicants must submit scores for the ACT or SAT, with minimum scores of 18 and 870, respectively. Incoming students should also have a minimum undergraduate GPA of 2.6. Online learners have access to online tutoring via chat with file sharing capabilities and an interactive whiteboard. You will also be able to seek out academic counseling or therapy for substance abuse, chemical dependency and personal issues. DSU also has a dedicated staff dedicated to your academic success in the Office of Online Education. They are available during regular business hours to help online learners with any online education-related needs.

FAU is a public university with over 30,000 students and a robust offering of online degrees. Distance learners can take advantage of its fully online Bachelor of Business Administration in Marketing program. All lower-division courses requirements should be completed prior to entering FAU's online BBA program. This includes at least 60 semester credit hours from a regionally accredited college or university, foreign language proficiency, 7 pre-business foundation courses, a writing course, and either an associate degree from a Florida public institution or completion of the FAU Intellectual Foundation Program courses. Prospective students with further questions about the deails of these requirements or the admissions process should contact the Office of Admissions. Upon graduation, online students are prepared for entry-level careers as copywriters, marketing researchers, promotions directors, public relations managers and internet marketing specialists. FAU supports military and veterans through its dedicated Military and Veterans Student Success Office. Distance learners with military experience may receive course credit toward their marketing degree. Military personnel, veterans and their spouses and dependents may also be eligible for fee waivers and discounted tuition. The Center for eLearning at FAU provides a full range of student support services for all distance learners, as well. Online services include course orientations and guided course modules, one-on-one academic consultations and tutoring in mathematics and writing. Incoming students can earn credit toward their marketing degree via transfer credits earned at previous accredited colleges or universities and through credit-by-exam. FAU accepts the Advanced Placement (AP), International Baccalaureate program (IB) and Cambridge Advanced International Certificate of Education (AICE) exam results.

At New England College, the Bachelor of Arts in Business Administration with a Concentration in Marketing is designed to help students cultivate their marketing and business skills and understand consumer behavior. Available entirely online, this degree helps students learn effective marketing strategies, how to manage a business's reputation and use market research to foster a competitive advantage. With the marketing concentration, students learn foundational knowledge in advertising and promotion, sales management and marketing research along with other essential topics for professionals competing in the current marketplace. In addition to taking general education courses in American literature, international business, environmental science and college algebra, marketing students complete required courses like Quantitative Methods, Business Finance, Strategic Management, Information Systems in Organizations and Principles of Marketing. Of the total 120 credits needed for graduation, marketing students may choose at least 24 credits of flexible elective courses. Graduates of this program seek out professional opportunities such as marketing managers, marketing researchers, art directors and marketing officers. There is no minimum GPA or standardized tests required for admission. Incoming students may be able to transfer up to 90 credit hours toward their bachelor's degree, provided those courses have a "C-"or higher. New England College offers up to a 50% tuition discount for active-duty service members and military spouses. Support services for online students include 24/7 technical support, library access, research assistance and tutoring services.

Old Dominion University, established in 1930, is a public research institution with approximately 25,000 students. The online Bachelor of Science in Business Administration is available with a Concentration in Marketing. The curriculum can serve as a degree completion program for transfer students or a full degree program for incoming freshmen. Focusing on consumer data analysis, critical thinking and problem-solving skills, students learn how to be ethical and successful professionals in the modern marketing field. For this degree, students need 120 credit hours for graduation. Courses are synchronous, with regularly scheduled, live-streamed, online class meetings. Required courses for marketing majors at ODU include Principles of Finance, Operations Management, Consumer Behavior and at least 21 marketing electives. Marketing majors must also take classes toward an interdisciplinary minor of their choosing. For incoming students who already have an associate degree from a Virginia Community College System institution or Richard Bland College, this is a degree completion program and they are automatically admitted to ODU. Students who already have a bachelor's degree from any regionally accredited school are exempt from lower and upper division general education requirements. Most students, depending on the number of transfer credits, are able to finish this program in less than 4 years. With this degree, ODU graduates pursue careers as advertising and promotions managers, marketing managers, sales managers, artist and entertainer managers, advertising sales agents or market research analysts. Online students have access to valuable resources including software for web conference meetings and study groups, online training libraries, Google Suite software and online cloud storage. When applying, ACT and SAT scores are optional for students with a 3.30 GPA or higher. Applications should also include a resume, 400-word personal essay and 1-3 letters of recommendation.

Established in 1893, with a current student population over 5,000, Concordia University-St. Paul offers a Bachelor of Arts in Marketing. This is a fully online or hybrid degree consisting of 120 credit hours. The curriculum is designed for working adults seeking a degree with a flexible schedule. For convenience, students may also take optional, in-person evening courses. Online students learn practical marketing skills and how to be a strategic leader in the field. Marketing majors learn how to analyze critical factors that affect business results and how to formulate creative, strategic marketing efforts. Required major courses include Principles of Ethical Marketing, Applied Accounting and Finance, Analytics and Technology, Business Strategies and New Media Literacy and Social Media, and focus on cutting-edge methods used by today's marketing professionals. Courses are typically 7 weeks in duration. Applicants should have a minimum cumulative GPA of 2.0 from a regionally accredited Institution. Additional transfer credits may be earned through the College-Level Examination Program (CLEP), the Defense Activity for Non-Traditional Education Support (DANTES), a civilian work experience portfolio or transfer credits from other accredited institutions. Prospective students do not have to submit ACT or SAT scores for admission and can apply through the rolling admission process throughout the calendar year. Students may be eligible to transfer up to 32 military credits toward their degree. Active military personnel also receive a substantial tuition discount at $250 per credit. Tuition per credit for all non-military students is $450.