Colleges and universities across the U.S. offer a wide range of marketing programs at multiple degree levels. More and more of these institutions have added online learning options to their marketing program collections more robust and more flexible. The following page gives prospective students a detailed look at the major at the college level with an in-depth guide to online programs in the field. Learn about online marketing degree programs at all academic levels, as well as how to identify quality distance learning opportunities.
Deciding which college to go to is no easy task, so ACO evaluated more than 3,500 colleges to give you the information you need to make the search more manageable. Our 2018 college rankings are based on statistical data from trusted sources, eligibility criteria and various ranking factorsData Sources:
Several individual data points were objectively evaluated to calculate a score for each ranking factor listed above. For affordability, the most impactful data points were tuition2 and grants; for quality, graduation and acceptance rates; for flexibility, part-time enrollment options; and for program, degrees granted in that specific program area. Each score was then weighted, with affordability being the most highly weighted factor for all ACO rankings.
1 Best Vocational Programs included data for both online and campus programs.
2 Both in-state and out-of-state tuition rates were used in our methodology; however, our rankings tool currently only displays in-state rates.Notes:
An online degree in marketing opens wide the career possibilities, especially when the program offers a range of electives and concentrations to complement the degree. Quality programs also include a course management system that allows for collaboration and interaction of its students and instructors, simulating a real-world workplace. They should be affordable, accredited and offer a host of support services for students. We searched for programs that match these and other criteria outlined in our methodology to prepare a list of the Best Online Marketing Programs around. Find out who made the 2018 list below.
|Rank||School Logo||School Name||Location||Tuition||Financial Aid||Acceptance Rate||Graduation Rate||# of Online Programs||Credit for Experience||Placement Services||Counseling Services||University Information|
|1||Oklahoma State University-Main Campus||Stillwater, Oklahoma||$4,943||75%||75%||64%||1||Yes||Yes||Yes||Tweet this Share this||
Oklahoma State University's Spears School of Business offers a Bachelor of Science in Business Administration with a concentration in marketing. This fully online program uses the Brightspace platform, which allows you to participate in class discussions, submit assignments and view lectures for each class online. The career services office prepares marketing students for the job market by improving your interviewing skills and polishing your resume and application materials. They will even arrange interviews with prospective employers. This degree program qualifies you to work in various areas of the marketing field, including sales, advertising, logistics and marketing research. Some employers who have hired recent OSU marketing graduates include American Airlines, Hallmark, General Mills and IBM. OSU also makes an effort to support active-duty personnel with tuition discounts and fee waivers. All online students must follow the same admissions requirements and deadlines as traditional on-campus students. Competitive applicants should have a minimum score of 21 on the ACT or 1060 on the SAT and have a minimum high school GPA of 3.0. Additionally, you must submit answers to the application essays, academic letters of recommendation and a list of leadership experiences, community involvement and other notable accomplishments. The registrar evaluates transfer credits from accredited schools on a case-by-case basis. Students can also earn credit toward their marketing degree through the Advanced Placement Program (AP), College Level Examination Program (CLEP) and the International Baccalaureate Program (IB). In total, this degree requires 120 credit hours and takes full-time students 4 years to complete.School website
|2||University of Alabama at Birmingham||Birmingham, Alabama||$8,040||77%||58%||59%||1||Yes||Yes||Yes||Tweet this Share this||
At the University of Alabama at Birmingham's Collat School of Business, distance learners interested in earning a Bachelor of Science in Marketing can do so 100% online. UAB's program exposes students to all the major facets of the marketing industry, providing courses and training in areas such as sales techniques, marketing communications, multinational business practices, e-commerce and entrepreneurship. Students at UAB prepare for careers in growing fields like sales or marketing management, fundraising, advertising and public relations. UAB offers training in the latest digital marketing techniques that will prepare you for careers in social media, market research analysis and public relations. As part of the business school, you will have access to successful faculty members with connections to Fortune 500 companies and entrepreneurial startups. This type of training and professional network can help springboard your career upon graduation. Transfer credits from accredited universities and colleges are accepted. Incoming students with military experience may transfer up to 24 credits toward their degrees and may take advantage of a special tuition assistance program. UAB also offers several military scholarships. All online students have access to the same UAB resources as traditional on-campus students, including library access, IT support and career advice. This degree requires 120 credit hours for graduation and typically takes full-time students 4 years to complete. Applicants should have a minimum 2.25 high school GPA and at least a 20 on the ACT or 950 on the SAT (critical reading and mathematics only).School website
|3||Fort Hays State University||Hays, Kansas||$3,789||73%||91%||44%||2||No||Yes||Yes||Tweet this Share this||
Fort Hays State University is a public institution with over 15,000 students and offers over 50 online degrees designed for adult learners. Distance learners can earn a Bachelor of Business Administration in Marketing completely online. FHSU teaches creative, systematic and analytical approaches to developing successful marketing campaigns and strategies. In addition to your core marking classes, you will explore the principles of accounting and finance, and take various introductory courses in business. Students must choose 1 of 3 available concentrations: business development and sales, digital marketing or general marketing. Online students follow the same application process as traditional students. You must take the ACT or SAT and earn minimum scores of 21 and 980, respectively. Kansas residents, transfer students and homeschooled students need a 2.0 GPA or higher, while non-residents need at least a 2.5. This degree requires 120 credits for graduation, which most full-time distance learners can complete in about 4 years, depending on their availability and course load. Students enrolled at FHSU with military experience may be eligible to earn college credit with the recommendation of the American Council on Education Guide to the Evaluation of Educational Experiences in the Armed Forces. All other previous college credit must follow the established FHSU transfer guides and are evaluated individually. Extensive student resources, such as academic advising, tutoring, counseling, tech support and student organizations and activities, are all available through FHSU's virtual college.School website
|4||Minot State University||Minot, North Dakota||$5,192||70%||60%||42%||1||Yes||Yes||Yes||Tweet this Share this||
At Minot State University, distance learners can earn a Bachelor of Science in Business Administration with a Marketing concentration. With 100% online courses and no on-campus obligations, students can prepare for careers in marketing, sales, advertising and public relations. The program is accredited by the International Assembly for Collegiate Business Education. MSU boasts a program that trains students in all the skills necessary to move products from producers to consumers, from sales and public relations techniques to packaging and distribution. Marketing students take core classes in business fundamentals, accounting, economics and statistics before moving on to advanced courses in marketing strategies, logistics and managerial accounting. You will learn to apply classroom knowledge to real-world settings through one of MSU's internships. Internships can be full-time, part-time, or project-oriented depending on your availability and course load. MSU's flexible timelines allow distance learners to start online courses during the spring, summer or fall semesters. Courses are delivered both synchronously and asynchronously, depending on the class. Even though your professors use the Blackboard system to communicate with students and provide a virtual classroom, you may still need to purchase hard copy textbooks through the MSU bookstore. In most cases, financial aid may be used to pay for books. All applicants must submit ACT or SAT scores with minimum scores of 17-21 and 900-1060, respectively, depending on your cumulative GPA. Remedial courses may be required for admitted students with lower test scores. Transfer students must have a cumulative 2.0 GPA or higher and do not need to submit ACT or SAT if they are 25 or older.School website
|5||University of Minnesota-Crookston||Crookston, Minnesota||$10,180||85%||68%||48%||2||Yes||Yes||Yes||Tweet this Share this||
The University of Minnesota Crookston is 1 of 5 campuses in the Minnesota university system and serves approximately 2,000 students. Distance learners can take advantage of their Bachelor of Science in Marketing degree, which can be completed entirely online. Throughout a curriculum of asynchronous 8-week courses, UMC marketing majors learn effective business practices by studying psychology and consumer behavior. In this hands-on program, you will learn strategies to help you identify consumer needs in addition to developing your business and critical thinking skills. Online learners train with experiential learning projects and work with regional businesses to conduct exploratory marketing studies. Incoming first-year students must submit their high school transcripts, official college transcripts from previously attended colleges or universities, and ACT or SAT scores. You must have a minimum cumulative high school GPA of 2.0. Those applicants with a GPA of 2.75 or higher and a 20 or higher on the ACT are automatically admitted. All other applications are reviewed based on the strength of your high school coursework, including honors and AP credit classes, signs of academic progress and participation in extracurricular activities. Standout characteristics such as first-generation applicants and those with military service or a strong community volunteer record are taken into account during the admissions process. This degree requires 120 credits to graduate, which full-time students typically complete in 4 years. Transfer students must complete a minimum of 30 credit hours, including their last 20 credits, and all of their major course requirements at UMC.School website
|6||University of Mary||Bismarck, North Dakota||$15,990||100%||77%||59%||1||Yes||Yes||Yes||Tweet this Share this||
The University of Mary offers flexible online degree programs, including a Bachelor of Arts and Bachelor of Science in Marketing. This private Catholic university was established in 1959 and has approximately 3,400 students. Their 4-year bachelor's degrees in marketing cover the essential business and marketing concepts you will need to advance your career immediately after college. The program is designed to introduce students to the broad spectrum of critical skills required to be successful in virtually any area of the marketing field. UM online learners take asynchronous courses in public relations and advertising, learn how to promote products and services and analyze consumer behavior. Located in the Tharaldson School of Business, the marketing program allows students to work one-on-one with faculty members who bring professional marketing and business experience to the virtual classroom. Students of all faiths and backgrounds are welcome, but as a Catholic institution UM incorporates Benedictine values into its academic program. Advanced prospective students, or those with a 21 ACT score and 3.25 high school GPA or higher, can apply to UM's leadership program to receive specialized leadership training, participate in experiential learning activities and complete extracurricular service learning opportunities. First-year applicants must submit ACT or SAT scores and official transcripts to be considered for admission. Applicants older than 21 don't need to submit standardized test scores. Transfer credits from previously attended colleges and universities are accepted and evaluated on a case-by-case basis. Incoming students can also receive credit for military experience.School website
|7||Lindenwood University||Saint Charles, Missouri||$15,672||96%||55%||51%||2||Yes||Yes||Yes||Tweet this Share this||
Lindenwood University offers over 31 online degree programs, including both the Bachelor of Arts and Bachelor of Science in Marketing. Distance learners may complete either degree entirely online. The B.A. and B.S. require approximately 119 and 126 credit hours for graduation, respectively, and take full-time students about 4 years to complete. The core courses for the B.A. degree are slightly more diverse than those in the B.S. program. The B.S. concentrates on one specialty subject area of the marketing field based on your academic interests. Additionally, students can enroll in the Bachelor of Business Administration with an emphasis in Marketing. With this option, students complete a B.A. or B.S. in Business Administration, and focus 12 of their 21 elective credits on marketing courses. Both the B.A. and B.S. online programs will teach students marketing skills that can be applied in virtually any company, business or entrepreneurial venture. Courses are delivered asynchronously and accessible at any time. Depending on the classes, some are offered in an accelerated format to help you finish your degree at a faster rate. Applicants must submit transcripts for high school and all previously attended colleges and universities. You must also take the ACT or SAT. Lindenwood accepts transfer credits from several community colleges that may count toward a marketing degree. The registrar will evaluate any credits from schools without a Lindenwood transfer agreement. All online students have access to the university's career services and alumni network. Additionally, since Lindenwood is affiliated with the Presbyterian Church, all students have access to spiritual counseling.School website
|8||Florida International University||Miami, Florida||$4,721||44%||50%||60%||2||No||Yes||Yes||Tweet this Share this||
Florida International University offers a comprehensive online Bachelor of Business Administration in Marketing. Over the course of 120 credit hours, you will learn how to influence buyer behavior, analyze markets, develop marketing strategies and interpret market research. The FIU marketing curriculum exposes students to a wide range of business-related activities in the field. By the end of this program, you will understand how to promote goods and services for particular target markets and how to manage business relationships with partners and their consumers. Graduates are prepared for entry-level careers in sales, advertising, distribution and logistics and international marketing. You will also be prepared to work as a consultant in analyzing a company's marketing strategies and offering suggestions for improvement. You must earn a "C" or better in each class for it to count toward your degree. Applicants must submit ACT or SAT scores in addition to official transcripts and have a minimum high school cumulative GPA of 2.5. All accepted transfer students must complete the Math Placement Assessment exam before registering for math courses. Students may also receive credit for military service. For all credit transfer scenarios, you must submit an official course-by-course evaluation to the registrar. Numerous student services, including personal academic success coaches and access to FIU's Chapter of the American Marketing Association are available to distance learners to ensure you get the most out of your time at FIU. Online students are automatically considered for internal scholarships if they apply for admission by February 15 for the following fall semester. Veterans, scholarship recipients and students who took the SAT or ACT with a fee waiver can usually obtain an FIU application fee and deposit waiver.School website
|9||University of Wisconsin-Whitewater||Whitewater, Wisconsin||$6,519||14%||69%||60%||2||Yes||Yes||Yes||Tweet this Share this||
The University of Wisconsin Whitewater is a public institution that serves over 12,000 students. In its College of Business and Economics you can earn your Bachelor of Business Administration in Marketing 100% online. Courses are asynchronous and there are no on-campus obligations. Of the 120 required credits for graduation, you only need to complete 30 credits through UW-Whitewater. The initial 90 credits may be transferred from other accredited institutions. In addition to the required coursework, students must complete 20 hours of community service. This degree covers a wide range of business topics including accounting, economics, management and finance. Recent graduates have gone on to careers at JC Penney, the San Diego Padres, and The Bon Ton, Inc., to name a few. Students can choose a general marketing major or can concentrate on 1of 3 areas of specialization: digital marketing, professional sales, or retail management. Online students have access to the Career and Leadership Development Office where you can receive expert advice and tools to prepare for the competitive job market, plus access to online job boards and academic advising. Applicants must submit official high school transcripts and their ACT or SAT score. Applicants over 21 do not need to submit ACT or SAT scores, but must complete an incoming student placement exam in the testing office. If you are seeking credit for prior military experience, you must submit a copy of the DD214 or the military transcript to the registrar. Advanced Placement (AP) courses completed before enrollment should be submitted to the registrar before the start of your first semester.School website
|10||Bellevue University||Bellevue, Nebraska||$6,840||62%||-||32%||3||Yes||No||Yes||Tweet this Share this||
Bellevue University offers the Bachelor of Science in Marketing for distance learners interested in marketing careers in the global market. This program teaches you how to maximize business performance by using cutting-edge marketing skills and techniques. This 100% online degree teaches the latest digital technology used by professionals. By the time you graduate, you will be able to perform effective market research and use that data for critical insight into consumer behavior and assessing market conditions. You will also be able to create digital marketing strategies that include e-commerce, social media and email marketing. This is an accelerated cohort program during which you will progress from one course to another with the same group of student peers who began coursework with you. In this learning environment, you will be able to work on group projects and support one another as you work through the curriculum. All students compile a personal e-portfolio during their studies to showcase their work and demonstrate their abilities in market strategy, proposal writing and marketing plans. You will need 127 credit hours for graduation, including a capstone project. Depending on your availability, you may be able to satisfy your requirements in under 4 years. Around 88% of students at Bellevue transfer a previously earned associate degree or about 60 credits toward their bachelor's degree. While transfer credits from accredited universities and colleges are often accepted, as well as credit for military service, you must submit your official transcripts for a course transfer evaluation. Applicants are not required to take the SAT or ACT to be eligible for admission to Bellevue.School website
|11||Northwest Missouri State University||Maryville, Missouri||$4,335||90%||74%||51%||2||No||Yes||Yes||Tweet this Share this||
Established in 1905, with a present-day student population of over 6,500, Northwest Missouri State University offers the online Bachelor of Science in Marketing degree. This interdisciplinary program encourages students to interact and conduct research with regional businesses to get a hands-on learning experience. This type of program, with interactive components, will help you build a portfolio with examples of your work that will be useful when you enter the job market. Graduates of the Northwest marketing program typically secure positions in retail management, advertising, product management, market research and management training. Throughout the program, online students will have the same access to student support services as on-campus students, including library access, career advisement, online advising and textbook services to make sure you get the most out of your degree. The Veterans Administration has approved Northwest as a training facility for veterans and there is a university office dedicated to coordinating services and benefits for veterans. You will need 124 credits to graduate from this program, including 57 credits of core business courses and 9 credits of marketing concentration courses. First-time freshman admission evaluation is based on class rank, GPA and your ACT or SAT score. To be a competitive applicant, you should have a cumulative GPA of 2.0 or higher. Students may be admitted with probationary status and must perform well in remedial classes before being granted full enrollment. Incoming students may transfer an unlimited number of credit hours, but at least 30 credits must be earned at Northwest, including major and minor degree requirements.School website
|12||University of Wisconsin-Stout||Menomonie, Wisconsin||$7,014||18%||88%||55%||2||Yes||Yes||Yes||Tweet this Share this||
The University of Wisconsin Stout offers a comprehensive Bachelor of Science in Marketing and Business Education that can be completed in 3 years. This distance learning option combines general education studies with marketing and business technology courses. As a result, this unique program prepares you for careers in both education and business settings. Some UW-Stout graduates seek careers in teaching at the post-secondary level or move on to administrative positions in schools and private organizations that provide educational services. The program is accredited by the Council for the Accreditation of Educator Preparation. UW-Stout has a flexible credit transfer policy, allowing you to take transferable courses in your major area at a technical college before enrolling at UW-Stout. The marketing program directors advise online students and keep them on track to graduate. To get the most out of your marketing courses, you may also work one-on-one with student service specialists. As a distance learner, you also have access to the general campus academic and career services offices to help you meet your educational goals and adequately prepare for your future career. Upon completion of this program, you will meet the requirements for teaching licensure in the state of Wisconsin. Graduates who wish to teach in other states are advised to research the requirements for licensure in those states before enrolling. If you have military experience or military training, you may be eligible to earn academic credit toward your degree. There is no specific limit on the number of credits a student may transfer toward their marketing degree, but the last 32 credits must be completed at UW-Stout. Applicants must submit their official high school transcripts and ACT or SAT scores. There is no minimum GPA or test scores required. Your application is evaluated holistically, with your academic performance and participation in extracurricular activities taken into account.School website
|13||University of Massachusetts-Amherst||Amherst, Massachusetts||$14,590||65%||60%||77%||1||Yes||Yes||Yes||Tweet this Share this||
The University of Massachusetts Amherst's Isenberg School of Management offers a Bachelor of Business Administration in Marketing degree to help start your professional career or position yourself for a career change. UMass Amherst's faculty teaches marketing techniques that utilize a storyteller's perspective. To understand how to sell products and ideas, students in this program learn to understand and analyze society's narratives. By combining knowledge gained from consumer data with creative techniques, UMass Amherst students develop their own unique approach to marketing. Online students have access to the school's expert advisors who offer personalized advice to all students in the Isenberg School. Distance learners are encouraged to get involved with professional organizations in the field, such as the American Marketing Association and the Product Development and Management Association, to start building a network of business contacts as soon as possible. Graduates of this 120 credit hour program have secured a wide variety of positions with leading companies like Black and Decker, Target, Forrester Research and Millward Brown Digital. Transfer students may apply up to 75 credits toward their marketing degree, provided they earned the credits at an accredited college or university and passed with a "C-" or better. Typically students admitted to the Isenberg School have a cumulative GPA of 3.0 or higher, but admissions officers will consider students of all backgrounds and place value on work and military experience. Applicants must submit a 2-3 page personal essay, resume, a minimum of 27 transferable semester credits and copies of all official transcripts. Standardized tests such as the ACT and SAT are not required for admission.School website
|14||Troy University||Troy, Alabama||$7,224||57%||91%||39%||1||Yes||Yes||Yes||Tweet this Share this||
Troy University has over 20 years of experience in online education, and its online school has gradually become a focus for the university. The quality of the courses and programs in the online school match their on-campus equivalents but at a reduced cost. Troy offers a flat per credit tuition for all students, and most of the online courses last 9 weeks and have start dates throughout the year. Students can finish their degree quicker than they could on campus this way, saving them time and money and moving them closer to their future career. Students who are interested in marketing would want to earn the Bachelor of Science in Business Administration in Global Business, which comes with a focus in marketing. Instead of giving students a general education in marketing, this program focuses on marketing in a global context since many of their graduates tend to find employment around the world. Prior to applying to this program, students should be aware that it is not offered entirely online, so some on-campus learning will be required. These courses can be completed either in traditional semester classes or through night school and weekend classes. Because students can come in with transfer credits and because courses are accelerated, the amount of time it takes to complete this degree varies. However, students without any prior college credit who study full-time should be able to complete this degree in less than the traditional 4 years. For the major, 36 credits are required, and a total of 120 credits are required to earn the degree.School website
|15||The University of Texas of the Permian Basin||Odessa, Texas||$4,312||78%||81%||37%||1||No||Yes||Yes||Tweet this Share this||
Although it's part of the University of Texas System, the University of Texas of the Permian Basin acts more like a private school. While UTPB connects with other schools in the system to offer more education choices, it also has a more affordable tuition structure. Students who choose to study online will also receive a low, flat tuition per credit rate. The same rate is available to all students, including those who reside outside of Texas. One program in UTPB's online school is the Bachelor of Business Administration in Marketing. Designed for adults who want to work while earning their degree, this program has accelerated 7-week courses and multiple start dates throughout the year. A total of 120 credits are required to graduate, but not all are offered online, so students should be prepared to have previous credit hours prior to applying. The university does have more lenient standards for transferring into the business school, and some students will be able to transfer into this program with just 24 previous credits. Because the marketing program is technically a degree completion program, the amount of time it takes students to complete their degree varies. Also, while many students are still working while earning their degree, others use the accelerated courses to complete their degree quicker than they could in a traditional setting. The university isn't authorized to teach online courses in every state, so students will need to make sure that their current state is eligible prior to applying.School website
|16||Northwood University||Midland, Michigan||$23,860||93%||67%||57%||2||Yes||Yes||Yes||Tweet this Share this||
Even though Northwood University isn't a very large school, its online degrees are among some of the best in the nation. For undergraduate learners, there is only one degree option available: a Bachelor in Business Administration. But there are plenty of different majors available to focus this degree, including a major in marketing. The marketing major also happens to be one of the most widely recognized online programs offered by Northwood. Courses for the online marketing degree come in 2 formats: either a traditional 15- or 16-week period or accelerated 8-week periods. There are also 2 summer semester options for adult and online learners, making for a total of 6 different start points throughout the year. To complete their degree, students will need to earn 123 credits, most of which focus on business and marketing. This program is offered entirely online or in a hybrid format of both online and on-campus learning. Regardless of which option students pick, they can complete their entire degree from start to finish through Northwood. There are no specializations offered for this degree, although students can combine any BBA major with a minor in operations and supply chain management. This minor is only available to online students since some of the courses are only offered online, and it may be acquired easily since there is some overlap between the minor courses and the business core courses required to earn a marketing degree.School website
|17||Park University||Parkville, Missouri||$11,730||49%||85%||27%||1||Yes||Yes||Yes||Tweet this Share this||
One of the newest extensions of Park University is its distance learning program, which includes the growing online school. Students who study online through Park have the option to complete some degrees entirely online, including the Bachelor of Science in Marketing. The BS in Marketing has 3 track options. The first is a classic marketing degree that gives students a broad understanding of the field, preparing them for an entry-level role in most marketing arenas. The second is a track in digital marketing, a concentration that places a larger emphasis on the quickly growing field. The third track is in professional sales, another field that is growing and has a high demand for qualified labor. All of the tracks share the same core courses, although some of the courses in the major core will vary to fit the needs of the specific track. Along with these 3 track options, students are able to take 2 internships worth up to 6 credits toward their degree, giving them professional experience on top of the focus they choose. To earn this degree, students will need to complete a minimum of 120 credits, 57 of which are specific to the marketing degree. While the program is not strictly a degree completion program, many of the online students come in with previous school credit. Students who take online courses in the marketing program are taught by the same faculty as the on-campus courses.School website
|18||Columbia College||Columbia, Missouri||$7,887||27%||-||40%||1||Yes||Yes||Yes||Tweet this Share this||
With 35 campuses spread across the country, Columbia College is no stranger to distance learning. However, its largest campus is online where over 5,000 students are currently enrolled. Columbia College currently offers over 350 courses online along with degree programs that can be completed entirely online, such as the Bachelor of Arts or Bachelor of Science in Marketing. To earn a degree in marketing entirely online, students will need to complete 120 credits, 18 of which are in marketing. An additional 11 upper division credits are required, but these are focused on business administration. Elective courses are also required to earn a degree, and students can use these to specialize their major or to earn a minor in a field related to business administration. The requirements for this degree are fairly straight forward, although Columbia does state that students studying in some parts of the country may need to alter the course structure to fit local requirements. Along with the required courses, students are allowed to complete up to 2 internships for class credit, earning experience while completing their degree. The outcome for this program is to have students prepared to begin an entry-level position in marketing. Each course has a flat tuition rate regardless of where students live. While a majority of the students in this program choose to study online, students can also select to study in a hybrid format through 1 of 6 of Columbia's campuses. Columbia College's marketing degree is accredited by the International Assembly for Collegiate Business Education.School website
|19||Cleary University||Howell, Michigan||$17,500||94%||47%||39%||3||Yes||Yes||Yes||Tweet this Share this||
Cleary University is a small, private school that focuses almost solely on business. The majority of the school's programs, both on campus and online, fall under its Bachelor of Business Administration curriculum. Its marketing degree, a Bachelor of Business Administration in Marketing, merges the core BBA courses with a variety of marketing courses, combining traditional marketing techniques with new, emerging marketing strategies. These courses are based off case studies, and most of the courses promote projects to emulate real-world experience. In total, 120 credits are required for the marketing degree. The curriculum is structured to be completed in 4 years, so long as students are studying full-time. There are no specializations or minors offered, and students who follow Cleary's suggested timeline won't have the option to take upper division elective courses. However, this is a comprehensive degree that is meant to prepare students for an entry-level marketing position regardless of the field. Students can also earn the BBA in Marketing entirely online or through a combination of online and on-campus courses. A flat tuition rate is charged for both options, although on-campus courses will have additional fees, making that form of education more expensive to students. The online BBA in Marketing is accredited by the Higher Learning Commission, and courses are taught by faculty with experience in the field. With Cleary being such a small school, most of the courses will have low student-to-faculty ratios, so students can get a personalized education from marketing experts.School website
|20||Fontbonne University||Saint Louis, Missouri||$24,250||96%||90%||48%||2||Yes||Yes||Yes||Tweet this Share this||
Rooted in Christian faith, Fontbonne University combines Christian values with modern education, forming the basis for its business programs. Students interested in a marketing career would likely earn Fontbonne's Bachelor of Business Administration with a focus in business administration. This program will give students exposure to marketing through both the required materials and elective courses. The exact courses that students take will be dependent on the concentration they chose. There are 4 concentrations available with the BBA: accounting, finance, management and social entrepreneurship. Along with their concentration, students will fill out the remainder of the required 120 credits with elective courses. If enough elective courses are selected in marketing - or if students choose to earn more than the required amount of credits - then a minor in marketing can easily be earned alongside the major and concentration. The BBA is a 4-year program, but not all 4 years will necessarily be studied at Fontbonne. A minimum of 30 credits is required to enter the program, and up to 64 credits can be transferred in. To earn this degree, students must complete at least 50% of their credits through Fontbonne. While some of the courses offered for this program are online, other courses will require students to commute to campus for night school. However, because many students at Fontbonne have already completed nearly half of the required courses, students may only have to study full-time for a few years before earning their degree.School website
|21||Dakota State University||Madison, South Dakota||$6,984||61%||83%||43%||1||Yes||Yes||Yes||Tweet this Share this||
Dakota State University is a public institution with over 3,000 students. Its Bachelor of Business Administration in Marketing helps undergraduates combine the creative aspects of marketing with the best business practices in analytics and digital marketing. Online learners hone their communication, creative and market research skills by developing promotional campaigns for real businesses. DSU students master the latest consumer-facing technologies that help them utilize video conferencing programs for sales situations, use social media across platforms for promotional and customer relationship management, and create compelling online presences and branding strategies. Online learners pursuing this marketing degree will also explore back-end technologies such as analytical software like Google Analytics, database management, and customer relationship management (CRM) software. Graduates of DSU's program typically seek out employment as social media specialists, account executives, marketing communications coordinators, sales managers and digital media strategists. Full-time distance learners can complete this 120-credit degree over the course of 8 semesters by taking 15 credit hours a semester. Applicants must submit scores for the ACT or SAT, with minimum scores of 18 and 870, respectively. Incoming students should also have a minimum undergraduate GPA of 2.6. Online learners have access to online tutoring via chat with file sharing capabilities and an interactive whiteboard. You will also be able to seek out academic counseling or therapy for substance abuse, chemical dependency and personal issues. DSU also has a dedicated staff dedicated to your academic success in the Office of Online Education. They are available during regular business hours to help online learners with any online education-related needs.School website
|22||Florida Atlantic University||Boca Raton, Florida||$2,522||38%||60%||52%||1||No||Yes||Yes||Tweet this Share this||
FAU is a public university with over 30,000 students and a robust offering of online degrees. Distance learners can take advantage of its fully online Bachelor of Business Administration in Marketing program. All lower-division courses requirements should be completed prior to entering FAU's online BBA program. This includes at least 60 semester credit hours from a regionally accredited college or university, foreign language proficiency, 7 pre-business foundation courses, a writing course, and either an associate degree from a Florida public institution or completion of the FAU Intellectual Foundation Program courses. Prospective students with further questions about the deails of these requirements or the admissions process should contact the Office of Admissions. Upon graduation, online students are prepared for entry-level careers as copywriters, marketing researchers, promotions directors, public relations managers and internet marketing specialists. FAU supports military and veterans through its dedicated Military and Veterans Student Success Office. Distance learners with military experience may receive course credit toward their marketing degree. Military personnel, veterans and their spouses and dependents may also be eligible for fee waivers and discounted tuition. The Center for eLearning at FAU provides a full range of student support services for all distance learners, as well. Online services include course orientations and guided course modules, one-on-one academic consultations and tutoring in mathematics and writing. Incoming students can earn credit toward their marketing degree via transfer credits earned at previous accredited colleges or universities and through credit-by-exam. FAU accepts the Advanced Placement (AP), International Baccalaureate program (IB) and Cambridge Advanced International Certificate of Education (AICE) exam results.School website
|23||New England College||Henniker, New Hampshire||$23,162||77%||99%||36%||1||Yes||Yes||Yes||Tweet this Share this||
At New England College, the Bachelor of Arts in Business Administration with a Concentration in Marketing is designed to help students cultivate their marketing and business skills and understand consumer behavior. Available entirely online, this degree helps students learn effective marketing strategies, how to manage a business's reputation and use market research to foster a competitive advantage. With the marketing concentration, students learn foundational knowledge in advertising and promotion, sales management and marketing research along with other essential topics for professionals competing in the current marketplace. In addition to taking general education courses in American literature, international business, environmental science and college algebra, marketing students complete required courses like Quantitative Methods, Business Finance, Strategic Management, Information Systems in Organizations and Principles of Marketing. Of the total 120 credits needed for graduation, marketing students may choose at least 24 credits of flexible elective courses. Graduates of this program seek out professional opportunities such as marketing managers, marketing researchers, art directors and marketing officers. There is no minimum GPA or standardized tests required for admission. Incoming students may be able to transfer up to 90 credit hours toward their bachelor's degree, provided those courses have a "C-"or higher. New England College offers up to a 50% tuition discount for active-duty service members and military spouses. Support services for online students include 24/7 technical support, library access, research assistance and tutoring services.School website
|24||Old Dominion University||Norfolk, Virginia||$6,330||65%||85%||55%||1||Yes||Yes||Yes||Tweet this Share this||
Old Dominion University, established in 1930, is a public research institution with approximately 25,000 students. The online Bachelor of Science in Business Administration is available with a Concentration in Marketing. The curriculum can serve as a degree completion program for transfer students or a full degree program for incoming freshmen. Focusing on consumer data analysis, critical thinking and problem-solving skills, students learn how to be ethical and successful professionals in the modern marketing field. For this degree, students need 120 credit hours for graduation. Courses are synchronous, with regularly scheduled, live-streamed, online class meetings. Required courses for marketing majors at ODU include Principles of Finance, Operations Management, Consumer Behavior and at least 21 marketing electives. Marketing majors must also take classes toward an interdisciplinary minor of their choosing. For incoming students who already have an associate degree from a Virginia Community College System institution or Richard Bland College, this is a degree completion program and they are automatically admitted to ODU. Students who already have a bachelor's degree from any regionally accredited school are exempt from lower and upper division general education requirements. Most students, depending on the number of transfer credits, are able to finish this program in less than 4 years. With this degree, ODU graduates pursue careers as advertising and promotions managers, marketing managers, sales managers, artist and entertainer managers, advertising sales agents or market research analysts. Online students have access to valuable resources including software for web conference meetings and study groups, online training libraries, Google Suite software and online cloud storage. When applying, ACT and SAT scores are optional for students with a 3.30 GPA or higher. Applications should also include a resume, 400-word personal essay and 1-3 letters of recommendation.School website
|25||Concordia University-Saint Paul||Saint Paul, Minnesota||$21,250||97%||57%||49%||2||Yes||Yes||Yes||Tweet this Share this||
Established in 1893, with a current student population over 5,000, Concordia University-St. Paul offers a Bachelor of Arts in Marketing. This is a fully online or hybrid degree consisting of 120 credit hours. The curriculum is designed for working adults seeking a degree with a flexible schedule. For convenience, students may also take optional, in-person evening courses. Online students learn practical marketing skills and how to be a strategic leader in the field. Marketing majors learn how to analyze critical factors that affect business results and how to formulate creative, strategic marketing efforts. Required major courses include Principles of Ethical Marketing, Applied Accounting and Finance, Analytics and Technology, Business Strategies and New Media Literacy and Social Media, and focus on cutting-edge methods used by today's marketing professionals. Courses are typically 7 weeks in duration. Applicants should have a minimum cumulative GPA of 2.0 from a regionally accredited Institution. Additional transfer credits may be earned through the College-Level Examination Program (CLEP), the Defense Activity for Non-Traditional Education Support (DANTES), a civilian work experience portfolio or transfer credits from other accredited institutions. Prospective students do not have to submit ACT or SAT scores for admission and can apply through the rolling admission process throughout the calendar year. Students may be eligible to transfer up to 32 military credits toward their degree. Active military personnel also receive a substantial tuition discount at $250 per credit. Tuition per credit for all non-military students is $450.School website
|26||East Carolina University||Greenville, North Carolina||$4,365||42%||70%||61%||1||No||Yes||Yes||Tweet this Share this||School website|
|27||West Texas A & M University||Canyon, Texas||$4,989||43%||60%||44%||1||No||Yes||Yes||Tweet this Share this||School website|
|28||Georgia Southwestern State University||Americus, Georgia||$3,886||36%||68%||36%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|29||University of Memphis||Memphis, Tennessee||$7,488||44%||57%||46%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|30||Saint Leo University||Saint Leo, Florida||$20,760||100%||70%||43%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|31||University of Houston-Downtown||Houston, Texas||$4,843||33%||83%||24%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|32||University of West Alabama||Livingston, Alabama||$7,286||57%||53%||36%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|33||Huntington University||Huntington, Indiana||$24,554||99%||89%||60%||1||No||Yes||Yes||Tweet this Share this||School website|
|34||Indiana State University||Terre Haute, Indiana||$8,546||68%||86%||41%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|35||Wilmington University||New Castle, Delaware||$10,620||3%||-||31%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|36||New Mexico State University-Main Campus||Las Cruces, New Mexico||$4,956||61%||60%||51%||1||No||Yes||Yes||Tweet this Share this||School website|
|37||Granite State College||Concord, New Hampshire||$7,200||6%||-||21%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|38||Western Governors University||Salt Lake City, Utah||$5,780||1%||-||19%||2||No||No||Yes||Tweet this Share this||School website|
|39||University of Louisiana at Monroe||Monroe, Louisiana||$5,788||62%||76%||41%||1||No||Yes||Yes||Tweet this Share this||School website|
|40||Baker College||Flint, Michigan||$9,000||80%||-||18%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|41||Tiffin University||Tiffin, Ohio||$22,800||91%||76%||44%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|42||Southwestern Assemblies of God University||Waxahachie, Texas||$18,900||70%||23%||42%||1||Yes||Yes||Yes||Tweet this Share this||School website|
|43||University of Maryland-University College||Adelphi, Maryland||$6,816||11%||-||10%||1||Yes||No||Yes||Tweet this Share this||School website|
|44||Coastal Carolina University||Conway, South Carolina||$10,696||36%||61%||47%||1||No||Yes||Yes||Tweet this Share this||School website|
|45||Campbellsville University||Campbellsville, Kentucky||$24,096||89%||70%||40%||1||No||Yes||Yes||Tweet this Share this||School website|
|46||University of Northwestern Ohio||Lima, Ohio||$9,622||28%||-||31%||1||No||Yes||Yes||Tweet this Share this||School website|
|47||Colorado State University-Global Campus||Greenwood Village, Colorado||$8,400||-||-||-||1||Yes||No||Yes||Tweet this Share this||School website|
|48||University of the Southwest||Hobbs, New Mexico||$15,456||99%||66%||16%||1||Yes||No||Yes||Tweet this Share this||School website|
|49||Franklin University||Columbus, Ohio||$11,856||-||-||16%||2||Yes||No||Yes||Tweet this Share this||School website|
|50||Thomas Edison State University||Trenton, New Jersey||$6,350||-||-||-||1||Yes||No||Yes||Tweet this Share this||School website|
A wide range of institutions offers online marketing programs, including junior and community colleges, private and public colleges and universities and for-profit online schools. In evaluating the strength of online marketing degrees, students should examine how well the college supports its online students, whether the program is accredited, and if delivers necessary academic resources through the online interface.
The prospective online marketing program and school should be accredited by one or more of the following organizations:
According to the AACSB, less than five percent of the 13,000 business degree programs around the globe have earned its accreditation, making it the most highly sought accreditation for online marketing degree programs. The voluntary accreditation process means that the institution holds itself up to educational and financial assessment by an independent agency. Accreditation thereby protects the value of the student’s degree by measuring it against academic standards recognized by the business professions. Moreover, institutions that do not hold accreditation may not participate in federal student loans, grants, and scholarship programs.
Students should also evaluate how well their prospective schools support current and graduated marketing majors. Does the college offer a job counseling and career placement office and are its functions available online? Are there regularly supported job fairs or marketing recruiters’ visits to campus? What are the graduation rates and job placement rates for students in the online marketing degree program? Does the institution continue to provide job placement assistance to its past graduates?
Two factors contribute heavily to the quality of any online marketing degree program: online delivery system and support, and the accomplishments and qualifications of its faculty. First, does the college or university deliver its online marketing programs through a 24/7 format providing flexible access for distance learning? Is there continuous online support for the technology as well as access to course materials, digital libraries, college offices and departments? The second key factor is how prepared are faculty members to deliver marketing degree programs in an online format? Do professors and instructors have experience in the marketing field and have they been prepared to teach online? Students should inspect faculty biographies with care.
Finding the right online marketing degree or certificate program takes work. It means sifting through hundreds of programs with a wide range of specialties and academic options to find the one that matches your requirements. Need help? The search tool below can quickly filter associate, bachelor, master’s and doctoral degree programs by cost, type of program, accreditation, and other information that marketing students need.
Almost every sector of the economy calls on marketing professionals to establish and grow business. Marketers work across multiple sectors, serving corporations, service organizations, non-profits and the government. Highly trained marketing professionals assess the marketplace, analyze consumer behaviors and product trends, helping to build brands, establish pricing and assess completion. According to the U.S. Bureau of Labor Statistics (BLS), most marketing managers hold at least a bachelor’s degree with a concentration of studies in fields such as business law, consumer behavior, economics, finance management, mass communication, mathematics, and statistical computer science. Institutions offer online marketing degree programs at the associate and bachelor’s degree levels for those entering the marketing filed, and there are online master’s and doctoral degrees for experienced marketing professionals seeking advancement to roles in management or academic research. The timeline below looks at the full gamut of online marketing degrees, starting at the two-year level and working through the PhD.
Every marketing education is different. Some people need only an associate degree to get their desired career off the ground. Others need an advanced degree to move into a management or supervisory position, or to move into college-level research or teaching. Let’s walk through each online degree level in turn.
Institutions offering associate online marketing degrees provide a general introduction to the field and business concepts while giving students the chance to complete general education requirements in the liberal arts and sciences. Typically, graduation requirements include 60 credits, with half the curriculum devoted to core education courses. Coursework can include introductory studies in basic accounting, business principles, marketing and advertising, sales techniques, customer service and B2B marketing between organizations. Accelerated associate online marketing degrees can be completed in two years or less. In order to apply to a program, prospective students must have completed a high school diploma or equivalent. The associate is a good choice for students who want to explore marketing while completing the first two years of college with credits that can be transferred to a four-year program.
Associate degree holders may take entry-level jobs with retailers and serve in customer service, product sales or promotions departments. Marketing education at the introductory level is general in nature and traditionally does not prepare graduates for specialized roles in marketing or advertising departments or organizations.
The bachelor’s online degree in marketing is a four-year program requiring 120 credit hours divided between core education studies, business courses and a concentration in marketing. The marketing curriculum is usually devoted to multidisciplinary studies in promotions, general marketing, public relations and the relationships between marketing departments and the business enterprise. Curricula can include studies in:
Coursework also covers the range of business sectors (manufacturing, professional services, non-profits, consumer goods, retail sales, financial services, fashion, international business and tourism). Some online marketing degree programs require students to complete a marketing plan or promotions portfolio as a senior project prior to graduation. Admission requirements for bachelor’s-level online marketing programs include a high school diploma, submission of test scores from standardized college admission exams (SAT, ACT), and a sealed copy of student transcripts from high schools and all post-secondary courses.
Bachelor’s degree holders from online marketing programs typically enter the workplace assuming entry-level roles in marketing communications, promotions, account and public relations, eCommerce sales and consumer research. Professionals seeking advancement to leadership roles or senior marketing positions typically return to college to complete an advanced degree.
According to the American Marketing Association, there are more than 100 institutions in the U.S. offering a doctoral degree program in marketing. Doctorate-granting online marketing programs lead to a range of degree options with end-degrees of a PhD in Marketing and a PhD in Business with a Marketing Concentration. Curricula may be comprised of four credits in general marketing studies, six credits in advanced marketing courses, and four credits of specialization classes. Coursework also includes studies in consumer behavior, quantitative modeling, organizational behavior, statistics and experimental design, brand management, social psychology, econometrics, communications research and information systems, and the teaching of marketing and business. Typically, doctoral students take qualifying examinations before undertaking dissertation research projects approved by faculty. The defense of the dissertation may include a short-term residency requirement.
The PhD offered by online marketing programs is designed for advanced professionals who wish to go into college teaching or institutional research. Most jobs are available at teaching or research universities, although some grads may find positions as consultants for businesses, associations, or governmental organizations. The application process and requirements are similar to those established for institutions offering master’s-level online marketing degrees.