Making the Most of LinkedIn: How to Network and Get Advice

Who Should I Network With on LinkedIn?

When it comes to how to network on LinkedIn, professionals take many approaches. Some like to connect with recruiters in their industry or use professional organizations. Others prefer to keep their circle tighter.

When setting up your LinkedIn account, make sure to connect with a variety of people. For example, current students should connect with fellow students in their program. Make connections with any friends or family who work in your industry. Consider reaching out to people in adjacent industries who might offer good advice. Current professionals can also connect with coworkers on LinkedIn.

In addition to connecting with people you already know, consider reaching out to members of your alumni network. You should also consider professionals in your industry and people who work at companies you're interested in. Keep in mind that strangers may not accept your request or respond to InMail messages. However, these connections can prove valuable in the future.

What Should I Write in a Networking Message?

What makes a good networking message? First, make sure to follow business etiquette. Greet the person using their title. Sign your message, and use a professional tone.

Second, be as clear as possible. Know your target — are you asking for general career advice? Do you want a suggestion about where to target your career search? Can they connect you with anyone at a company where you're applying for a job? The more specific your message, the more likely you'll receive a positive response.

Finally, always thank people for their time. And follow these additional tips for how to network on LinkedIn.

• Introduce Yourself: Briefly explain who you are and why you're reaching out. Keep this to a few sentences at most.
• Be Specific: Why are you reaching out? Are you asking for something actionable? Vague or unclear messages could result in no reply.
• Keep It Brief: Most people will ignore a dense email that stretches on and on. So keep your networking message brief.
• Do Not Pester: If you do not hear back, be patient. Consider sending one follow up at least a week after your first message. But avoid persistent messages.